One of the biggest issues for many business owners is a lack of clients. How can you run a business if no one is buying your products or using your service? While keeping your current clients can be tricky enough, attracting new ones is a whole other minefield. Many business owners who aren’t comfortable with networking struggle with this and this can have a negative impact on the business.
In 2019, there are plenty of things that you can do to attract new clients for your business. Whether you are a business owner or an account executive whose job it is to secure new clients, we have some great tips for you right here in this article.
Here, we’ll talk you through everything from running a sustainable business to upskilling your staff in order to attract new clients. Make sure to keep reading to find out more about our great ideas.
One of the issues that you could be facing when it comes to obtaining new clients is that you are not quite skilled enough. Your competition might be beating you out because they offer a skill that your company does not have, and this is something which you need to deal with right away. While your staff might have all been qualified when they first joined your business, many industries are constantly changing and so you need to stay up to date with the latest developments.
For instance, you can upskill for search engine optimization (SEO) for your plumbing business. Upskilling gives you direct control over your website's SEO strategy. You can tailor your skills to fit your plumbing business's specific needs and goals. You can also hire plumbing SEO services to help improve your skills. Without professional guidance, you might need to go through a trial-and-error phase to determine what works best for your situation.
Not only should you upskill as a business owner, but you should put time and effort into training your staff to make them the best. If there is something which you don’t have time to learn, hire someone new who is already skilled in this area. A good place to start is on the website of your competitors. Do they have a list of services that they offer? Is there something which you are missing out on?
Now is the time to upskill so do what you can, and this will make a massive difference to your business. Your clients will see that you are making changes and are offering something new and you will be sure to attract some new ones. You should be able to find plenty of training courses and resources online that you can use to upskill your staff.
In 2019, clients are looking for businesses that are committed to making a positive difference to both their company and the environment. In the USA, you will find that many companies are already making changes to how they operate in order to become much more sustainable. Many companies in California are doing this by removing bottled water, reducing waste and even adding solar panels to their offices. Captain Green experts in Perth Solar Panels advise that installing solar panels is a tested, cost-effective and visible way for a business to be sustainable. Not only will it showcase your commitment to the environment it also has many other measurable benefits for the business itself.
Solar panel installation in Vacaville and other cities in CA is quite easy to come by and it can make a huge difference if you use the best solar company in Vacaville to install your solar panels, for example, you can use this to your advantage. Your clients will see the changes that you are making and consider you a company that can be trusted.
Solar panels offer renewable energy that helps your business do its part for the environment. Solar panel costs in Vacaville and other CA cities will be worth it when you save money in the long run and gain some new clients. This site has more information on the best solar power Vacaville has to offer so make sure to have a look.
If you are planning on making some changes to your sustainability in your business, make sure to make this information public. The more people that know about how sustainable your business is, the more likely you are to gain some more clients in 2019.
Another great way to attract new clients in 2019 is to try some networking. Many of the biggest companies have secured deals by simply networking with other business owners and having the name of their business spread by word of mouth. Networking has always been important but now it has become something that many businesses use as their primary source of getting new clients.
Networking can come in many forms whether you are going for coffee with a potential client or you are visiting a networking group. In California, you should find that there are plenty of networking events that run regularly that you can use to get some more clients. Simply take a look online at what is on offer and you should find something which suits you.
If you are a little nervous about networking, then you should remember that everyone is there for the same reason. Try to be confident and send out your best salesman if you want to get some more clients in some of these networking events. This way, you will get some more clients and be able to grow your business even more.
Did you know that one of the most important marketing tools in 2019 is social media? While these websites started out as somewhere that friends could congregate and talk about their lives, they are now filled with ads for products and services and can be very beneficial.
If you want to attract some new clients, then we suggest that you use social media marketing as much as you can. Improve your current presence, get some more likes and followers and encourage engagement. In 2019, engagement is key so try to start a conversation and get people involved. You can get people engaged in a number of different ways and it can be very effective in making your page more popular.
To get some new clients, you can also try some social media ads which can be targeted to the kinds of people that are suitable for your business. Simply create the ad, post it out and soon you’ll have plenty of messages of people wanting to use your business.
You can find plenty of guidance online that talks you through creating Facebook ads and the best practices of using social media marketing. Make sure to have a look over these and soon you’ll have some new clients.
Sometimes, getting some new clients is about standing out from the competition. You cannot get new clients if you are just offering the same things as your competition and aren’t putting yourself out there. This is why you need to do what you can to stand out. This can be tricky if you aren’t very creative but there are plenty of things that you can do.
Why not create a new product that is different from the rest? What about a video campaign that you post over social media? You could also update your website and make it a little different to the rest. Standing out is all about doing the right market research on both your potential clients and your competition. If you can find something that will make you stand out, then you will benefit from this.
A compelling reward system, user-friendly experience, and regular updates enhance engagement for your business to stand out. Also, maintaining consistency with brand identity, ensuring quality, and creating useful items are key. Limited editions and exclusivity add appeal, and integration with marketing campaigns, influencer collaborations, and a dual online/offline presence contribute to a comprehensive and memorable brand experience.
To stand out, create a unique value proposition emphasizing your product/service benefits. Analyze customer feedback, promote innovation, and explore niche markets. Stay updated on industry trends, prioritize exceptional customer service, and build a strong brand identity. Adaptability, strategic use of social media, and networking are essential for competitiveness. Continuous monitoring and refinement of strategies are key to ongoing success.
Depending on the kind of business that you run, you might find that heading off to a trade show might actually help you to secure some new clients. Many people visit trade shows when they are genuinely thinking about hiring someone to do a job for them and this can be the perfect place to talk to them and tell them a bit about what you do.
Trade shows don’t happen all of the time and they will likely cost you some money to attend. If you are planning on heading to one in your area, then you should make sure that your booth stands out. Make sure to add some branding, get some banners and business cards to encourage people to come over to your booth.
If you are unsure about where to find trade shows, then make sure to look online. There are plenty of trade shows in CA, but we advise that you choose one that is relevant. Heading to a trade show that isn’t relevant is only going to cost you more money than it will make you as the audience will not be your target audience.
Visit a trade show and see if this can help you to secure some more clients.
One of your greatest weapons to help you secure some new clients is your current clients. Do you have any clients that you have done a great job with? Have you boosted the sales of a client or helped them to grow their business in a unique way? These are the people that you need to use to gain some more clients and it is much simpler than you might think.
All you need to do is ask your clients for a testimonial which you can write up and use to promote your business. You can have these testimonials pop up on your website and you can share these across your social media channels. Of course, remember to only share those that are positive and keep the negative ones to yourself and use them to improve.
Video testimonials are potent marketing tools that leverage authenticity, emotional impact, visual appeal, storytelling, and credibility. They provide a genuine and relatable experience, fostering trust and influencing potential customers. The engaging nature of videos and their shareability enhances credibility and SEO.
As long as you have some happy clients then you should be able to get a hold of some great testimonials. When speaking to these clients, you should also encourage them to tell others about their experience with your business. They might know someone else who could be a potential client and they can put them in touch with you.
Our final tip for those who want to attract more clients in 2019 is to try to open a new location. While this can be a huge task and can cost a lot of money, it can help you to expand your business and get some more new clients in other parts of the country or your state.
Before you even think about opening a new location, you should do some research on the possibilities. Are there any potential clients in this new area? If not, then you could be risking a lot by opening this new location and this is why research is so important.
If you do decide to open a new location, then you should make sure to make a big deal about it. Hold a launch party in your new location and invite people who you think might be great clients to obtain. You should also invite the local press and post about the entire event on social media in the lead up to the opening. This way, you can show people that you mean business and that you are going to make an impact even though you are new to this location.
A new location simply offers you a larger range of clients and it can definitely make a huge difference. Make sure to consider this if you think that it could benefit your business at all.
As a business owner, you need to make sure that you are always attracting new clients in order to keep your business functioning. You never know when your current client base is going to move onto somewhere else and you need to have clients to bring in that cash. This is why you need to make an effort to secure some new clients for your business in 2019.
To do this, make sure to try out some of the tips that we have given you here in this article. Think about using social media marketing and networking a little more. If you can, try to make your business more sustainable and this will help you out a lot. People care about the environment and it can also improve their image by using a sustainable company.
It is your responsibility to get some new clients and they aren’t all just going to come to you. Try out these tips and soon you’ll have the clients that you need to make your business a success.