Building a buyer persona is a great way to get an idea of your target market/ideal customer. By giving your persona a name and life, you can really drill down into what motivates them to purchase from you.
Why target your buyer with a persona?
Skytap, a self-service provider of cloud solutions got phenomenal marketing results when they created their buyer persona. They had an increase in online leads of 97%, a 55% increase in organic search traffic to their website and a 210% increase in traffic overall. What would you gain by creating your own buyer persona?
Do the research!
Build the buyer persona
Here's a really cool tool that will take you through the process to build your buyer persona. UpCloseandPersona.com They take you through a very detailed questionaire, so you don't miss any of the information you need to create a persona that perfectly fits your businesses needs.
Use your new buyer persona to create your content marketing plan for the upcoming year. I think you'll find it's easier to create a plan with a specific audience in mind.