China's cyberspace is known to be a tricky area for foreign companies. It is a complex system with unique bans, regulations, and significant oversight. The country has strict controls over the Internet and even stricter controls over cybersecurity. If you are looking to operate a business in China, you need to better understand the region. Several major issues can plague your website setup and performance, and in turn, your user base. Click here for China travel visa information.
Hosting your event within China offers you finite options. There are three primary telecommunications companies and Internet service providers. They are China Telecom, China Mobile and China Unicom. They are all state-owned and have their own individual complexities, strengths and weaknesses. Connection speeds vary from region to region as each region operates independently of each other.
Qingdao, Shantou and Shanghai have only three fiber optic entry points to connect where you can find strong internet at certain times of the day. With few entry points for international Internet access, the Chinese Internet can become a bottleneck. This can lead to problems with web page load speeds and overall performance as well as connectivity at events which is a key consideration for doing business in China.
Another option is to host abroad, however, this can make it extremely expensive and dangerous due to the strict operating guidelines for foreign businesses. You can choose the highest speed Internet provider based on your connection, but the performance issues don't necessarily stop there. So what options do you have to prevent loss of business? Let's break down how to configure the right tools to help with website performance.
There are over 1 billion people in China, and most of them have access to the Internet. Many businesses use high-speed Internet in the morning, afternoon and evening. Due to the previously mentioned situations, you may often face performance degradation. But what happens when you don't even know that your site is seriously lagging? Or more specifically, what exactly is keeping users away from your business? If a few seconds of lag is considered bad, a few minutes could mean serious consequences for your business and reputation. The first step you need to take is to implement a solution to monitor the performance of your website. This way, you will be able to continuously monitor the performance of your pages. In addition, you can set up alerts so that you are immediately aware when specific elements are lagging and pages are loading below critical limits or predefined thresholds.
You will be notified immediately when there is a critical problem with your site.
Alerts contain all the information about the error and can be configured to be sent by a variety of methods, including phone, text, email, or using third-party tools your team already uses, such as Slack or PagerDuty.
Create escalation points for when a quick fix is needed.
Now that we've talked a little bit about the monitoring aspect, let's see what can be done about the severe speed fluctuations you will face. Just as there are only 3 points of entry, there are only 7 points of exit for international connections in China. Not surprisingly, these interchange points are completely overloaded during peak hours of the day. The firewall in China is another level of access that sites need to pass through before they can access the international Internet, further exacerbating the problem.
When users are accessing your site from a country thousands of miles away, physical distance means little to them. They expect your site to load in a few seconds. Any more and they will lose interest in the site and move to some other, similar site (probably your direct competitor) that runs much faster. This is one of the biggest problems plaguing the e-commerce world today. Slow Internet speeds coupled with slow load times equals an increase in users abandoning your site.
By comparison, an e-commerce site operating at $10 million will increase its conversion rate to 2% just by increasing its Internet speed by one second. This equates to $200,000 in revenue, which is a huge amount for a small price to pay.
How can you make sure your website has all the features it needs to work faster? Using website monitoring tools and solutions offers clear advantages such as efficiency, scalability and user satisfaction. You can focus on how to grow your business while automating the technical aspects of your website, just as it was meant to be.
You can choose a 24/7 web monitoring solution to get the results you need to help you when doing business in China or anywhere globally. The world-class service can be the guardian of your network, so you can monitor it anytime, anywhere. Here are some of the benefits you get from using this solution.
Stay up to date by ensuring when the hosted service is causing problems
Improve browsing speed on desktop and mobile devices
Get performance data at the element level to identify performance issues
Get a global view of site performance from different locations.
All these details can be sent to you through various communication channels. To further amplify performance improvements, you can use Web Application Monitor. It simulates actual visitor behavior to understand problem areas that need improvement. By understanding how users may be affected, you can quickly optimize page and application load times, improve performance, and enhance functionality.
The primary function of your website is to handle traffic efficiently and provide a high level of user satisfaction. The design and functionality of your website are great, but if they take too long to load and don't perform well enough, it doesn't matter, ultimately. You can start by checking your website performance and usability for free using free online website performance tools.
Navigating the Chinese Internet space can be a bit tricky. It's very different from what you might experience in other countries. Without expert help, when doing business in China your website may repeatedly fail to meet performance expectations. To put things in perspective, remember that a slow website can increase user abandonment rates by up to 75%. Dotcom-Monitor has all the solutions, tools and features to ensure that your web pages, web applications, web services and infrastructure are running at optimal levels, so you never risk losing business to a slow-loading site again.