Marketing is a tricky business. Many corporations approach marketing as if it is a problem that can be solved just by throwing money at it, but this isn’t the case. In order for marketing to work it needs, above all else, to be smart and considered. Over the last several years you have probably heard of at least one viral marketing campaign and these are the kind of marketing campaigns which take off in the biggest way. Viral marketing campaigns, when they are successful, capture the audience’s imagination in a way that no other marketing style can match.
Corporate videos remain largely underutilized in the world of marketing. There are a number of reasons for this, which are worth examining, but many of them no longer apply. The technology available for the production, editing, and distribution of videos is more advanced and more widely available than ever before. Despite this, the corporate video remains something of a rarity. In this article we take a look at some of the reasons why any business can benefit from incorporating a corporate video into their wider marketing efforts.
Easy to Distribute
It is now very easy for anyone who wants to produce a video to do so, and platforms like YouTube mean that anyone can distribute a video once they have produced it. Videos can also easily be added to your business’ website, just make sure that you have proper hosting in place. If you have a data limit, then videos will quickly eat this up. If you are in the market for affordable and reliable hosting, then check out Hosting Kingdom.
Cheap to Make
Producing a high-quality video no longer requires a lot of expensive equipment. You can pick up video recording equipment dirt cheap online, and the editing software is now available at all price range and for all needs.
Get Your Message Across
There are a multitude of different mediums through which a business can communicate with both its customers and the general public. Each of these mediums has its own advantages and disadvantages from the perspectives of creators as well as viewers. Understanding the strengths and weaknesses of these different mediums means that businesses can exploit them.
In the case of video, its greatest strength lies in the fact that it can communicate a message to the viewer through a variety of different methods. For example, actors within the video can speak directly to the viewer, or they can somehow visually communicate their message (if it can be visually communicated, not all messages can). Alternatively, a voice over can be employed to narrate while actors perform on screen.
The versatility of video as a communications tool makes corporate videos an excellent way of communicating with your customers.
Producing a corporate video is an excellent way of kicking off a new marketing campaign, or even of communicating a message internally between different areas of your business. With video production and editing software now within reach of most businesses, there’s no excuse not to explore this avenue.