keys for email nurture campaigns

Keys for Email Nurture in your Digital Marketing Funnel

Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow […]

5 Ways to Improve Your Email Nurture Campaign- 315

5 Ways to Improve Your Email Nurture Campaign

In the field of digital marketing, email marketing still holds a primary position for converting leads to sales. You’ve done the hard part; which is getting their email address – now, offer them emails of value to keep their interest and build trust. Consider the following tips for nurturing and converting these leads into sales […]

The Art of Using Email to Grow Sales - 315

The Art of Using Email to Grow Sales

Email marketing has been around for a long time, and it has a proven track record of success. If done right it can increase your leads and sales. If done wrong it can seriously harm your reputation.  There are some basic do’s and don’ts you should always follow and in this post we want to […]

Google Goals for Work Life Balance1- 315

Google Goals for Work-Life Balance

Managing any business is intensive and can easily consume significant amounts of time. It may also have a tendency to gobble up open time on your schedule if you allow it to. Any long-term goals that you intend to accomplish can easily be sidelined or put on the back burner if you’re not careful. Fortunately, […]

optimizing your online sales funnel

Optimizing your Online Sales Funnel

What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, “Online sales funnel”? Then you’re in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online […]

What is Pokemon Go and How Can it be used for Business_ - 315

What is Pokemon Go and How Can it be used for Business?

Pokémon GO is a game in its own, unique new category. The smartphone app game’s player base huge, and it’s played daily, by millions of users spanning across many demographics. Most games require a player to focus all of their attention on their computer, mobile device, or console. Pokémon GO is different. It’s a GPS-based […]

Secrets to Maximizing Time and Increasing Productivity - 315

Secrets to Maximizing Time and Increasing Productivity

Working more hours doesn’t translate to necessarily improving productivity. Based on a Stanford University study, a work week of 50 hours or more doesn’t make employees work better, but it makes absenteeism and turnover ultimately worse. When it comes to productivity, quality works better than quantity. Maximize your time by doing the following: Map out […]

The 5 Most Secure Cloud Storage Providers for Your Business - 315

The 5 Most Secure Cloud Storage Providers for Your Business

Cloud storage services are dime a dozen and most of them offer a tremendous amount of convenience and security for a low price. While some of them provide ample storage, others provide value-added features for a higher price. Security aspects are however paramount for cloud storage and some of the providers are good at providing […]

6 Ways to Use MailChimp to Benefit of Your Business - 315

6 Ways to Use MailChimp to Benefit of Your Business

Email marketing is definitely not dead. You need to optimize your efforts to reach more people and achieve better results. The question is, how do you do that? MailChimp offers a highly effective way to create email marketing campaigns that work for your business. Here are 6 ways you can make MailChimp Email Service work […]

Lead capture tactics

Lead Capture Tactics in the Digital Marketing Funnel

Lead capture tactics – one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A “contact us” form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime […]