8 Possible Reasons Why Your Website Isn’t Getting Enough Traffic
If you have a website, as most companies do these days, you want it to get plenty of visitors. If you’re not attracting enough of them, that probably means you’re getting fewer sales. You’re looking for conversions, and the first step is getting people to visit your site. You can always consult with advertising firms, Milwaukee, if you feel that your site is not getting enough traffic. You should also consider the following possible reasons.
Your UX is Poor
In the tech world, UX stands for the user’s experience. You want your site to have excellent UX, meaning visitors should be able to navigate it easily. If they can’t, that will frustrate them, and they’ll leave without buying anything.
If more people leave your site quickly, that will increase your bounce rate. When your bounce rate goes up, Google assumes people don’t like your website. That will drop it down the search engine rankings. That, in turn, will cause fewer people to visit your site.
It’s Not Clear What Your Company Does
If it’s not clear from your content what your company does, then Google will not rank it highly. That will cause fewer people to visit. Making it clear through your meta description what the purpose of your company is can get you more site visitors.
You’re Not Using Keywords
If you are not using the right keywords in your site content, that will cause Google to drop it down the rankings. It won’t rank when someone searches using keywords having to do with your niche, so fewer people will find it through searches and visit.
You Don’t Have Any Fresh Content
You need to put fresh content on your site for it to stay at the top of the rankings for your niche. If you have not updated your content for months, don’t expect to stay at the top of the rankings. That will lead to not enough traffic and continue to decrease your search rankings.
You’re Not Using Local SEO
You need to use local SEO to get your site to continue ranking highly on Google. Part of that involves using local SEO.
There are several tactics that fall into this category. For instance, claiming a Google My Business listing and making sure it has accurate information can help boost your site.
You Don’t Have Any Visual Elements
The Google crawlers that determine your site’s ranking enjoy visual elements. If you don’t have any of those, such as pictures or videos, your site won’t rank and won’t get many visitors.
Your Website Loads Slowly
If your site loads too slowly, that’s like a repellent for possible customers. Make sure that it loads in three seconds or less to attract more visitors and get enough traffic.
You Don’t Have Enough Backlinks
You need to have plenty of backlinks elsewhere online that lead to your site in order to get plenty of visitors. Develop your backlink strategy if it’s lacking. A marketing expert can help you in this area. Either hire a skilled freelancer or a full-time marketing guru.
