Technology is always innovating, and the latest ecommerce tech trends are no exception. There have been significant developments in many areas. Each contributes to driving more traffic via this funnel than ever before. With the pandemic also restricting access to shops and everyday resources, an online presence has also never been more critical for businesses.
So, what trends have emerged this year, and where will ecommerce technology take us in 2021? Take a look at some of the most prevalent trends to hit the sector this year.
Mobile sales are dominating the figures at the moment, and if you don’t have eWallet functionality for buyers, then you could be missing out. According to research, mobile payments were said to contribute to around $75 billion in 2016, and this year they are projected to hit $500 billion.
The bonus of using this feature in your checkout journey is that customers experience a fast and secure process, which boosts conversion rates.
Subscription services are becoming a common way to buy products and services. The convenience of signing up for a recurring service gives consumers the peace of mind that they will get the products they want. There are plenty of opportunities to utilize this type of service in many business models. Personalized options within this service also offer an authentic touch to your product or service offering. This service is simple to implement into your current ecommerce strategy and can provide some of your business with loyal customers and a regular stream of income in uncertain times.
Augmented reality and virtual reality technology are helping many businesses with one of their biggest challenges – and that’s people being able to experience the product before they buy it. In a shop, customers will see the item in real life and perhaps test the features before committing but online; this is nearly impossible. With ecommerce tech trends like this, ecommerce businesses are allowing people to try clothes on, layout rooms with furniture they want to buy, and see products in action.
Nobody likes a hard sell, and a company will not get much traction with these tactics in today’s climate. Social media is known to be one of the biggest influences on how and why people buy items. From the world of influencers to storytelling content, this medium is a popular place to drive targeted traffic. Brands that see the best results from social media are creating meaningful and immersive content that relates to the audience. Not only that, it relates to what they are selling without being pushy. The beauty of social media is that you already have people engaged in their mobiles, which can direct them to your product and through the user journey straight from their phone.
Online businesses have a lot to contend with daily. There is everything from fulfilling orders to customer service, and that is not even touching on the technical factors. To streamline everything, automation is a great solution. Automating processes can speed up areas of your business, including logistics and inventory. However, it is still essential to keep personalization within this remit. For example, if you’re an Amazon seller, using the platform’s FBA process can automate order fulfillment but keep that personal touch from your brand.
You could also enlist the help of marketing experts to automate areas of your strategy so you can focus on other areas of the business. For example, agencies such as Nuanced Media at https://nuancedmedia.com/ will have expertise and systems in place that your company may not have access to. Using technology and improved processes will mean you can focus on getting everything streamlined from sourcing to shipping. You will also have time to focus on the finer details while technology and experts take care of the rest.
Studies have seen that using product videos can boost conversions rates and decrease returns. The reason? Customers have a better idea of what they are buying and how it works. If captured in the right way, video can immerse the buyer into the benefits of purchasing the product, plus it educates and influences the decision-making process. Video is incredibly popular with mobile users who are constantly scrolling.
Chatbots have been a bit hit and miss in terms of popularity over the years. However, as technology is evolving, it is becoming an increasingly useful element of the customer service experience and it is one of the emerging ecommerce tech trends. Chatbots use artificial intelligence to answer general questions, and they simulate a human conversation. With the latest chatbot technology, this experience is becoming more like the real thing than previous examples. They can help your business improve the personalized aspects of service and give customers the information they need 24/7.
While it might be fun to ask Siri what the meaning of life is, you might be surprised that voice search for useful search terms is on the up. According to ComScore, 50% of all Internet searches will use voice commands in 2020. Plus, one in six Americans will own a voice-activated smart speaker, as suggested by Edison Research. For companies looking to improve their SEO tactics and user experience, voice search needs to be a feature in the marketing strategy.
These trends are developing every day, and in 2021 we will see more come to fruition as consumer purchasing habits change due to the pandemic. It is not a time to rest on your laurels, as it will be essential to adapt to the changing situation as many businesses have done over the past few months. By following the latest innovations and changes in the ecommerce industry, you will be one step ahead of the rest and ready to tackle potential uncertainty in the coming years.
Writer Bio: Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin.