If you have noticed a drop in your website pages' rankings and are wondering what went wrong, you should look at your keywords. They aren't just phrases used to rank on search engines; keywords represent real-world problems of people. If you use several generic or short-tailed keywords, your website will attract less-targeted traffic, even bots. This could reduce website engagement and hurt the pages' rankings. This also means fewer transactions on your sales pages or app downloads If your ranking continues to dip, your website's domain authority (DA) won't increase, meaning ranking content on search engines like Google and Bing will be incredibly difficult.
So what's the way out? Fixing your keywords. You may want to start using more longtail keywords that appeal to your target audience. If you don't know about longtail keywords, read on and take notes.
Longtail keywords are simply extended versions of shorttail or generic keywords. They are more specific, detailed, and targeted toward a particular audience or market. You can identify longtail keywords by their low search volume but high conversion rate, i.e., people who use these keywords are looking for something specific and are ready to buy.
For example, "best laptop under $2000" is a longtail keyword, whereas "laptop" is a short one. Longtail keywords can be as short as three words or more than five, as long as they are specific.
From individual bloggers to businesses, using longtail keywords is essential to improving a website's bottom line. Here are various reasons your business website must be optimized with longtail keywords:
When you use longtail keywords, the number of websites trying to rank for that particular keyword phrase is low. It's not just you and a couple of other websites anymore. In fact, most businesses don't even bother targeting longtail keywords because they are too focused on ranking for generic terms. The lower the competition, the easier it is for your website to rank on top. You can also use Search Engine Optimization Services to help you with your SEO efforts and incorporate longtail keywords into your strategy.
Better Chances of Ranking in Top Results
Regarding ranking, using longtail keywords gives your website a better chance of appearing in the top search results. This is because they are more specific and less competitive. If you're targeting "best laptop under $2000", it's easier to rank than if you were targeting just "laptop".
More Engaged Visitors
When people use shorttail keywords, they are mostly looking for information. However, when they use longtail keywords, they are looking for something specific. They know what they want and are ready to buy it. This means that the visitors directed to your website from longtail searches are more engaged and likely to convert into customers or clients.
Longtail marketing is more targeted and has a higher conversion rate, it also increases ROI. If you're selling products or services online, you're more likely to make a sale if someone comes to your website from a longtail keyword than a shorttail keyword. This is because the former is already interested in your offer and is ready to buy it.
Connect With Your Target Audience
You can connect with your target audience better when you use longtail keywords. This is because you can use specific keywords that cater to their needs. For example, if you're a travel agency specializing in luxury holidays, you can use longtail keywords like "luxury holidays under 50k" or "best luxury resorts in the world." This way, you can connect with people looking for exactly what you have to offer.
Understand Your Target Audience Better
In addition to connecting with your target audience better, using keywords helps you understand them better. This is because you can see what they are searching for and their needs. Based on this information, you can adjust your marketing strategy and cater to their needs even better.
Generate More Traffic
While longtail keywords may have low search volume, they can still help you generate more traffic to your website. This is because the people who use them are more likely to convert into customers or clients. In other words, even though there may be fewer people searching, those searching for them are more likely to buy what you're selling.
From increased ROI to more engaged visitors, there are many benefits of using longtail keywords. If you're not using them, now is the time to start. Optimize your website and see the difference it makes to your business.
If you have any questions, feel free to comment below.