As once said, “If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store.” Being a business retailer nowadays means that you will probably need to present yourself, as the best way to do it is via digital services.
Availability of your web page will help you to promote your brand and make it distinguishable from your competitors. Especially it works with customers, who prefer online shopping and learn everything about a company or a brand on the Internet. Moreover, your business’ website will increase your credibility as an online retailer, as social media pages can’t fully substitute a proper website with all its features.
If you decided to build and launch a website for your business, think about using one of content management systems (CMS), that will help you with managing and maintenance of your business’ online representative. An example of such a system can be WordPress, where you can also create and use pop-ups. Let’s have a look at some of its features and why it’s worth considering it.
WordPress is an open source software that is tailored to help anyone create a website. According to W3Techs survey, it’s currently one of the most popular and usable platforms, as it powers about 40% of the top 10 million websites on the Internet. Let’s have a look at some reasons why it is so favored among the users.
Supposing you’ve already launched your website and promoted it to the masses. The next question you might be thinking over is how to convert traffic into leads and ensure the best user experience possible. And actually there can be numerous ways to increase eCommerce conversions, but in this article we’re going to elaborate smart widgets as one of the options to achieve your goal.
Talking about eCommerce widgets, the first thing that springs to everyone’s mind will probably be a pop-up advertisement. Pop-ups are defined as windows that appear on a website according to set time or when triggered by visitors.
As an ordinary user or as a business retailer, you can come across a lot of controversy around the subject of pop-upping, which isn’t groundless. Their creator even publicly apologized for introducing them to the digital world. But still, pop-up are widely used on various websites and can yield great results if implemented wisely. Here is a shortlist of the main reasons why business owners resort to smart widgets.
Generating traffic to your website is half the battle. But how to engage them to stay, complete a desired action and/or return? That’s here an email sign up pop-up comes in. Users can leave their email addresses, which will enable you to grow your mailing list and keep in touch with your prospects. Just like that, Tsuno asks for their visitors' data input.
An example of an email pop-up. Source: Tsuno
One more function of smart widgets, besides getting more subscribers, is advertisement and updating website visitors with new items, services or releases. You can create personalized pop-ups for different parts of your website and display relevant information based on users’ interests.
This marketing metrics shows the percentage of visitors who left and didn’t continue to explore other tab pages within the same website. Exit intent pop-ups can be one of the bounce rate solutions. With their help, business retailers aim to entice users to stay by providing some incentives or capture their data for further communication.
When it comes to implementing smart widgets into your website, you should also decide which type to settle on. Note that not all of popping windows are the same. They can vary in CTA type as well as templates. Let’s have a look at the most popular ones that are available for all CMS and builders.
An example of a page overlay on a website. Source: Shinesty
An example of a long pop-up on a website. Source: Zalando
Some softwares allow you to install a widget code on popular CMS and website builders like WordPress without a developer. It is possible to create and add pop-ups as a widget through the “Widgets” menu, via the footer.php theme template file or via FTP. After choosing an option, a widget will appear on your website.
Having a website alongside with other business tools is tantamount to having a magic wand. For business retailers it’s a great way to promote their services and highlight their brands’ uniqueness. To build a website from the scratch, you might want to consider such software platforms as WordPress. This can provide endless possibilities for tailoring a webpage according to your personal vision.
Smart widgets can be a useful supplement for creating a unique user experience and promoting your business even further. Hopefully, some of the points discussed in this article will help you create pop-ups, tweak your business and provide memorable online journeys for your prospects.