Are you falling behind on Instagram with its growth? Are you in search of a secret ingredient that will help you to grow your Instagram account? Well, guess what! There’s no secret ingredient.
Increasing your Instagram reach and making your content stand out in a pool of content can seem near to impossible. Though, it isn’t.
Rather, it is strategical and requires smart thinking. To help you with that, here are five techniques you can follow to ensure maximum growth for your Instagram. Keep reading and you might figure out what you were missing all along.
One of the most effective ways to grow your Instagram is to post video content. You might not be very comfortable recording yourself but think of the benefits. The reach and consequent uses of video content, reels in particular, on Instagram are amazing these days. Video content can include reels, Instagram TV (IGTV), and Instagram lives.
The reason for the popularity of video content is the higher interaction level. Videos and reels are more vivid, interactive, and expressive, hence more enjoyed by the audience. Unlike with a photo, with video content, you will be able to tell a story. You can convey something to your audience that can stay with them for longer.
Instagram live serves a maximum level of audience interaction than any other content type. Your followers get a notification whenever you start broadcasting a live video. You can engage with your audience or answer their queries live, there, and then.
One of the primal ways to grow your Instagram that should never be taken for granted is to use the right hashtags. They play an important role in increasing your reach on Instagram. To use the right hashtags, researching and creating an effective hashtag strategy is important.
Instagram allows up to 30 hashtags per post. However, the growth does not depend on the number of hashtags used as much as it depends on the type of hashtags used. You can use 30 hashtags but they won’t be of much good to you if they are not properly researched according to your target audience.
You need to research and use hashtags that are relevant to your target audience. Those need to be more specific to your niche and narrowed down to your target audience or prospective customers.
Captions serve multiple purposes. One of them is to keep the audience hooked to an Instagram post and the other is to make you appear in search results. After your Instagram post has caught the audience’s attention, the next thing they will look at is its caption.
So, the captions should be drafted to keep the audience hooked to the respective post. They should give context to the post and convey its story or the thought behind it. Note that the captions should contain emojis to be eye catchy and more expressive.
There is no fixed caption length that works, some need to be longer and compelling, some should be short and witty. Captions also help you appear and be found in the search results. Make sure to use the right and relevant keywords in the captions so they can appear to someone who searches for these keywords.
For consistent growth and reach on Instagram, posting consistently is crucial. If you post multiple times for 6 days one week and go AWOL the next, it will not be of any good. To grow followers, it’s necessary to post regularly and consistently.
The frequency of posts should be decided strategically. You don’t want your followers to forget they followed you but you wouldn’t want them to be annoyed by you either. Posting 4 to 5 days per week works well.
To keep yourself regular on Instagram, scheduling posts in advance is a great idea. There are numerous tools that you can use to schedule your posts ahead of time, with captions written. Your posts will go live by themselves at the scheduled time. This will save you from the last-minute hustles and irregularities while posting.
Then there is engagement and interaction with the audience. For optimal growth and reach on Instagram this tactic can’t be stressed enough. You might grab your audience’s attention, have them follow you but nothing loses their interest more than lack of response and engagement.
Getting followers is not your only focus, keeping them and maintaining their interest is. The audience loves response, and a quick one is even better. Answering their queries is not all, you need to engage and communicate with them too.
There are multiple ways to do that. You can start a conversation about a topic, start talking about an ongoing trend or ask their opinions about something. Be active in the comment section and on the stories as well.
Here are the five proven and researched tactics to grow on Instagram. With these strategies and with Instagram growth services, you will be able to optimize your reach on Instagram.
As you can see above, growing on Instagram is not achievable through some fixed formula. The key is to figure out what you are not doing right, and to combine a few techniques, and then voila! You will notice visible and substantial growth.