Brand identity refers to what you want your customers to think about your brand and how they perceive you. Brand identity answers a range of questions about your business including who you are, what you offer, what your qualities are and why customers should choose you. It is highly important and means making smart choices and putting in a lot of planning into getting it right. Today, creating a brand image for social media is one of the best ways to start building your business.
You should make sure that your brand appears on all the major social media platforms; however, the ones that you choose to give the most attention to will usually be determined by your audience and which social media platforms they prefer to use. For example, Twitter is a good choice if you are marketing to Millennials, while Gen Z tend to prefer image-centric social networks like YouTube, Instagram, and TikTok. Facebook currently has 2.2 billion users, Instagram has a billion users, and Twitter has 335 million users. Don’t forget about Pinterest, either – with 200 million users, it can also help you build your brand identity and get your business out there.
Your brand identity should be recognisable to your customers. It’s a good idea to choose certain brand colours and make them your own. Don’t deviate from these colours. This will help you achieve a strong brand identity. While you can certainly get creative when it comes to creating graphics and images to post on your social media, your brand colours should remain the same throughout. The main goal is to have people connect these colours to your brand. Thus, use the same predominant colours for your logo, posts, and ads. Design consistency is also important; stick to the same templates and fonts for each post. Learn more here about using an image background changer to create unique and interesting designs while keeping your branding consistent.
These days, working with influencers can be one of the best ways to create and build a brand identity using social media. Influencers are social media users that have a high number of followers in their niche on social media. This could be makeup artists, fashion bloggers, actors, or other business owners. The main point is that they have the attention of thousands of users who trust them and their recommendations. Partnering up with one or more influencers can be hugely beneficial for your brand. This will put your brand in front of hundreds or thousands more potential followers and customers.
Most people love to get something for free. Setting up a giveaway on your social media profile can be a great way to reach more people. Giveaways will not only get more people interested in your brand and help to build your customer base, but they can also encourage people to promote your page indirectly. Especially as they will likely share your giveaway with family and friends.
Finally, sharing interesting content is another important aspect of building your brand. Brand visuals and aesthetics are crucial to your overall brand image and awareness. However, it’s not all about how things look. Informational, interesting content will help you to build and improve your brand image online. It does this by positioning your company as an authority in your niche. Thus, you can help your target audience get answers to their questions and solutions to their problems.
No matter what business you are starting, building a strong brand image is key to your success. Today, social media is one of the best ways to build your brand image and customer base.