As an e-commerce business, your goal is to drive links and traffic to your product pages. This is because these are the final step before a consumer completes a purchase. However, creating valued content and using ecommerce link building strategies can help you convert these users into customers.
If you offer high-quality content to your audience and work closely with your partners to share your products on blogs or online publications, it can help you drive more sales with a long-term strategy. For your assistance, here are 5 strategies you must not overlook when building e-commerce links.
Users and consumers like to know extra information on what they are looking for. Here, if you offer advanced resources or an informative guide on what you offer, it can be a huge benefit.
An educational section for your website is a valuable resource for external websites to link to. Additionally, customers who are informed, in a high-value market, can be pursued to purchase at a higher price point.
Once you write a good guest post for a site, you provide readers with something of value. Most platforms that accept guest posts will allow you to include a relevant link or two back to your website in guest posts you submit.
Apart from getting your links, this strategy offers you a chance to reach a fresh audience that may not be acquainted with your website or brand yet. It can potentially bring you more followers and traffic.
The resources section is one of the most helpful pages on your website. In this section, you can list the trusted providers that offer similar services. If you get a link to your education guides or products on the resource section of sites, it can be a wonderful way for e-commerce link building.
You can start by researching using Google or a content research tool. Then, search for industry keywords along with a word like "resources" or "related items or products." Once you find a high-quality website, you may email them to offer your products or services as a resource to include.
Irrespective of where your business is based, there is always a local community where you can form new connections and opportunities. Visit local networking events and acquaint yourself with some of the businesses in the area.
The connections you develop in your local business community can transform into partnerships. Partnerships benefit both of you and bring more links to your platform. Once you join local industry or professional organizations, you may get links in their directories.
An incentivised way to get links to your website is via product giveaways. These may be contests on your platform and social media or via influencers. However, it is important to give away the right prizes (items people want) and have the appropriate content and promotional strategy.
You can search for industry terms to find a list of popular articles about the topic. It gets you a starting point to research about who you may like to partner with.
To sum up, the e-commerce link building is a difficult process. It is time-consuming and needs a good knowledge of how SEO works. So, get started with the abovementioned link building strategies for your e-commerce business.
Emily Stuart is a farmer of words in the field of creativity.
She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry.
She is a multi-niche content chef who loves cooking new things.