Technology and online techniques have opened up a new world of possibilities for lead generation, and businesses should be taking advantage of that fact. Traditional lead generation methods such as word of mouth and networking in person are fast becoming the least valuable tools at a business’s disposal. If you’re not already implementing online lead generation techniques, then you should be.
Here’s how you can do that.
Search engines are the go-to solution for any query or service a consumer may need. Most businesses these days know the significance of good SEO – and if they don’t, then they really should. In order to generate more leads and direct consumers to your website as the direct result of a query, you need to concentrate on refining your SEO and ensure your business is doing all it can to land on the first page of Google. You should aim to make your business the number one solution to any industry-related question.
Loyal customers who feel appreciated and recognized for the trust they place in you and your business are more likely to recommend your services to others and speak of their positive, personalized experience. This word of mouth recommendation can prove useful in gathering new customers. You could consider a reward program for loyal customers, such as the rewards promoted by Finty for their consumers.
Ideally, you want to be generating leads without having to pay for the privilege, but that doesn’t mean that investing in advertising is a bad marketing tool. In order to get yourself on the radar and appear for new consumers to see, it’s a good idea to invest in Pay Per Click advertising where necessary. Paid advertising can ensure that you end up on the top page of a search engine query, regardless of whether your SEO is up to scratch.
Social media has taken the world by storm, and any business should be utilizing the power of it. You’d be hard-pressed to find a consumer who doesn’t actively use social media. Using social media correctly enables you to reach out to consumers, start a dialogue and improve the overall communication between you and your customers. Furthermore, because social media is public, other potential consumers can see how well you respond to and speak with your customers, which promotes a positive image for your business.
Using social media correctly is about making the right connections with the right people, which will hopefully result in new leads, and therefore, new sales.
Video is one of the most successful marketing mediums. Not only does a marketing video allow you to display your product and service fully, but it offers a more personal approach to new website visitors and potential new customers, who can see you actively showing and talking about your product. It also provides a more inviting visual approach to marketing compared to words on a website page.
Marketing videos are particularly valuable for a specific product which can be demonstrated. Consumers like to see a product in action before they decide to invest in it.
Videos are also more memorable, and if you design your videos just right with catchy words, new consumers are bound to remember your business more easily.
Additionally, your marketing videos can easily be distributed across many platforms, such as social media and YouTube. Individuals are more likely to share a link to a video than they are to send a friend a page of text or website link.