If you are a SaaS company, brand marketing must be your top priority. I can’t stress this enough.
Branding creates an identity for your business. It sets standards and makes you different from your competitors. It also establishes trust and loyalty from your customers.
Why is brand marketing for every business important?
Branding does not only provide a good or bad impression on your customers, it also enables your clients to know what to expect from you or your company. As Tom Goodwin puts it, a brand establishes a pattern of familiarity, fondness, reassurance and meaning in the minds of individuals.
Branding is expensive, that’s the reality. If you are not creative enough and you don’t know how to create your own, you need professionals on how to do it. From choosing the right name to designing the font, color, slogan, and design of your logo.
Carolyn Davidson, made the design swoosh for Nike, basically, it’s a simple check design, but the thing is everyone knows the design, when they see the logo, they know it is Nike. Initially, she was only paid 35 USD, it’s a small amount right? But fortunately, because of her design, the company hired her as a freelancer, they also gave her stocks in the company estimated at at least 1,000,000USD, and a gold and diamond ring featuring the swoosh logo.
So, how can YOU make a SaaS brand that stays?
You need marketing tactics. The right ones for your SaaS company.
But that does not stop there.
You also need the proper tools to automate simple and routine tasks so that you can focus on more important ones.
If you are looking for some strategies to grow your SaaS, here are some important things you need to take note of.
What is a brand? The term "brand" refers to a commercial and marketing idea that allows consumers to recognize a certain firm, product, or person. As a result, they assist in the shaping of public views about businesses, their goods, and products.
Establishing your brand is important in marketing. It will give your business a strong identity to attract customers, inspire employees and build trust from people. Building a brand needs to be consistent and work hard.
Jeff Bezos says it is what other people say about you that you are not there. Meaning to say, it is your reputation. That is really important in a business.
It takes months or even years of hard work building your own because you are competing with the big and known businesses.
How do you do it?
First, research and learn about your competitors and possible consumers/customers
It is important to research how people or customers choose to buy from you or your competitors. You have to know their techniques and how they market their products so that you will have to make your move and innovate and make your products more interesting and satisfying for your customers.
Try searching your products from the net and analyze the competition in your area. Focus and personality are important. It is important that you set your characteristics and attributes for your brand and business.
Once you’ve established your target customers and studied your competitors...
This is the name you choose for your business and it WILL have a big influence on whether you will succeed or fail.
A poorly chosen name may not let you connect with your target audience. At its worst, you might face commercial and legal problems if you have not researched your business name properly.
Helpful suggestions for your game-winning business name:
Once you have a name...
A good logo has these attributes: It should be simple and practical but distinct. It must also reflect your brand. It could also have a hidden message in it.
Since it is the face of your business, a good logo makes a strong first impression on your customers. It grabs their attention. It will always be memorable to them when they see it.
Automation tools are greatly recommended in creating your brand and business. It will help increase the efficiency of marketing, save time and generate high-quality leads.
This is a one-click post creator with thousands of templates ready to use for Facebook, Instagram, Linkedin, Twitter, Pinterest, product hunt image, and many more. It has free tools like the brand guide, type scale generator, background remover, CSS gradients, and iMac 24 illustrations.
It is user-friendly graphic design software. You can create your own beautiful graphics even if you are not an artist. In this tool, you can create vector logos, marketing pictures, social media pictures, animations, marketing pictures, and lots of beautiful graphics online. Plus, and take note of this, IT IS FREE.
It is easy to use and has lots of functions like re-touching e-commerce product images, replacing the background, and creating branded designs for social media. It provides a library of good quality templates with thumbnails, header images for your marketing. Using this will instantly make your brand beautiful and attractive.
The tool automates spreadsheet to image generation. It also has a white-label editor which embeds a customizable graphic and image editor inside your website or web app. Another unique feature is the integrated API for developers.
It has unlimited ways to make amazing designs depending on your needs. You can start creating from scratch or choose templates for Facebook, Instagram, Twitter, Youtube, and Pinterest. You can use Mega Creator for free.
This tool is great if you run an e-commerce shop. With its AI technology, Removal.ai is more than just a background remover, it deletes backgrounds instantly so you can transform an image into a work of art.
The kind of digital assets that your audience finds valuable will depend on your SaaS marketing strategy. If you maintain a blog and multiple social media accounts, or you update your Youtube account regularly with promotion videos, you are bound to use a lot of digital assets in making your marketing collateral.
Where can you store these files where anyone who is allowed can access them anytime, anywhere? In the cloud. This is where digital asset management (DAM) tools come in.
Digital Asset Management tool or DAM is a software that gives you a storage system, organizes, retrieves, and shares all types of digital files including images, video, fonts, and documents. It simplifies your work since you don't need to store your documents in your gadget. You can just store it in your cloud.
It is important to store and keep your documents for safety to keep track of all your assets. It has a wide range of formats that qualify as a digital asset and yearly its definition is expanding.
To name a few, here are some formats of digital assets;
Businesses of all sizes benefit from digital marketing since it allows them to reach a wider number of people at a low cost. It enables genuinely customized marketing. Digital management tools are highly beneficial for these reasons;
This is a Digital Asset Management tool to manage, organize, share, tag, your documents and assets. It is easy to use, and customize your brand marketing so you can create your DAM platform with your own logo, color scheme, and a background image that tells about your business.
With unlimited storage in all plans, there is no problem for you to where you can store your documents. Just upload your files in the cloud, collaborate with your workmate, and improve your productivity.
This tool serves as a digital data storage hosted on the internet. You can share your files with someone or your business partner on working collaboratively. For only $1.99, you can enjoy 100 gigabytes of storage, 200 gigabytes for $2.99, 2 terabytes for $9.99. You can use a free Google Drive account but with limited features.
Collaboration enables important projects to finish and meet deadlines efficiently.
When several people are engaged in a project, the workload may be distributed evenly and effectively among those who have the time and skills to do certain tasks. Poor collaboration means low quality, low productivity, and low profits. When working online, or in business, collaboration is important so that members of your company can easily access shared documents.
Collaboration is working together to achieve a common aim and goal - like how a team should be.
Some might say that working with others is easy, but sometimes collaboration or working with other people is hard, especially in business.
If your team members are located in different places or if you are doing a project with remote workers, having a collaboration tool to bring you together is crucial.
With SaaS tools, collaboration is easy. Everyone can see where they are at for a project or campaign, so deadlines are usually met. Misunderstandings are easily resolved. Productivity is doubled.
With the help of collaborative SaaS tools, your team can:
This is a free collaboration tool that sorts your projects into boards. Trello informs you what's being worked on, who's working on it, and where something is in the process all at one glance.
This is a messaging app for connecting people to the information they need. Slack changes the way businesses interact by bringing individuals together to work as one cohesive team.
Content marketing answers your audience’s questions. With proper content marketing, you can build rapport with prospect customers, improve conversations and generate leads.
They say that the most successful digital brand marketing campaign is content marketing. That is because all successful brands have valuable content that connects with people or prospective customers.
Content marketing improves your brand reputation, it helps influence conversations to generate leads, builds relationships with the customer. These are just some of the reasons why content marketing is important in business. The problem is, it can also get expensive.
Content creation is an ongoing process if you are marketing your business. And if you don’t do anything to automate some areas in your workflow process, your company coffers are sure to bleed money.
Thankfully, SaaS tools can help you automate some of your work so you can streamline workflows and determine other areas that need more of your attention. For example, you can use tools to create graphics that go along with your content instead of you getting a camera and taking a shot of something related to your topic. The tools can also provide you valuable insights which you can use to recalibrate your next brand marketing campaign.
So if you are not yet automating your content marketing workflow, you better now!
This is an extension that speeds up typing in google chrome. It uses snippets to make your work faster. Each snippet has three properties;
If you want to write quickly every time, Text Blaze can be a nifty partner.
Because consumers prefer the visual experience, videos have a higher capacity to engage viewers than pure word content. However, various approaches are required for each stage of the funnel in order to achieve this level of engagement.
Research shows that 59% of consumers prefer to watch videos than read an article. And 72% of people said that they prefer learning about a brand or service through video. That is why you have to maximize utilizing video more than the pure text itself.
According to Quincy Smith, “video bridges the gap between demo and an email”. Videos are more informative since there are demos, training videos, and customer testimonials.
This is a free video editor. Easy to use, fun, and exciting to create your content. You don't need to be a professional video editor to have an incredible product. You can use this for your business, school, social media, vlogging, and endorsements.
Starting your own business is really hard. You have lots of sacrifices to make. Less sleep, more on doing something and brainstorming to make your business work - from branding to logo making, to advertising.
You can’t do it on your own. You need help!
With a vast variety of SaaS brand marketing tools, it makes your life easier, less stressed, and hassle-free. Who knows? You could be the next superstar in the online marketing industry with these tools.