According to Forbes, 70 percent of millennials report that they had a positive experience when interacting with a chatbot.
Are you thinking about using a social media chatbot for lead generation on your website? if your answer is yes then you are hopping onto a growing trend. The reason why this is so trendy is due to its effectiveness.
If you are not familiar with chatbots you may be wondering how to go about using them. Here are some tips that will help you use social media chatbots effectively for lead generation.
A social media chatbot can help you to better understand your audience by asking them relevant questions. You can ask about product interest with chatbots and find out their likes and dislikes.
Chatbots can be programmed to ask questions and even conduct a quiz. This will give you a better idea of which product or service to recommend to a lead who is interacting with your website.
Have you ever been to a website and wanted to ask a question but there was no one available even though they claimed to support chat? If you have ever experienced this then you know how frustrating it can be.
When a chatbot is available it engages users immediately. Instant support leaves a good impression because it makes you seem more reliable. This will make it more likely that people will trust your brand.
In order for a lead to be good, you must collect as much information as you can about them. This is often done using a form. However, a chatbot cleverly gets this information from a user in a more conversational manner that makes it seem less forced.
Your chatbot can ask for a user's email, name, address and so much more. The more information you can collect the better you will be at segmenting and targeting your emails.
People visit a website for information. However, there are times when users cannot find information easily for whatever reason. Chatbots are designed to effectively help users to find information easily.
The less frustration that the user encounters the more likely you are to secure them as a lead. Chatbots can even teach users about your product or services.
This is why it should be an important part of your multi-channel marketing efforts. The more someone knows about what they are getting the more likely they are to take up the offer.
If you decide to use social media chatbots to help with lead generation for your business then you will definitely see an improvement in conversion rates.
You will also find that it helps to reduce bounce rates to your page. Once the bounce rate is reduced you will get better rankings.
The bottom line is that a social media chatbot will help your website visitors feel as if you care about meeting their needs and answering their questions. If you would like more digital marketing tips, please check out that section of our blog.