20 years ago, you may have focused on print media and word-of-mouth to get your personal brand out there. However, things are becoming more digital day by day. Soon, you won’t be able to build a successful business without using social media. Use its reach to your advantage. In this article, we’ll take a look at 4 ways that may seem unconventional at first but are definitely going to help you. It's time to start putting your brand’s footprints out into the world, so let’s get started!
One way to show your users and potential customers that you really do know what you’re talking about is by publishing an e-book. Especially one that displays your expertise in your niche. For example, to market your personal brand which basically deals with garden tools, write a book about the best gardening practices. Include details about the right tools for every type of plant and soil. This can help you generate a side-income through your book, while also increasing your credibility as an expert in the field of garden tools.
However, if writing really isn’t your forte, don’t be worried. You can find a ghostwriter to do the job for you in this article, provided you are comfortable with the costs of hiring an experienced writer. With a ghostwriter, you can capture the crux of your subject knowledge while also writing it in a way that’s readable, interesting, and attractive to your audience.
What’s more, you can directly market your brand through the e-book as well. As if someone comes across the book without having heard about your brand before, they’ll still circle back to your brand through the book. Often they'll feel more obliged to give it a shot.
The world may have a million memes about annoying influencers, but there are some ways in which they’re great at doing their job. Primarily in influencing people! So if you have a product that’s got its own niche on Instagram and Twitter, start doing your research and find the influencers with the most loyal fanbase. Once you do, build a good rapport with them. Ask them if they’ll be willing to market your product on their page (for a paid partnership or advertisement, of course). If they feel that your product is something that their audience will be interested in, they’re likely to settle for a good deal. They'll also do their best to get your product out there. Within a few days, there’s bound to be a huge in-flow on your website. If your influencer is able to get the job done well at least.
Apart from influencers, you can also find content creators who will be willing to use your product and become brand ambassadors if they like the product. For example, there are many gardening channels on youtube that generate a large number of views every month. If your product is featured on every video they have, your personal brand will automatically become a well-known name. It will also show its credible and worth investing in.
The best way to get your product out there is by starting your own blog. Consider, paying other famous bloggers to write about your product and market it through their own personal blogs. This way, you’ll be able to quickly rank higher in search engines like Google. People will also end up coming to your website to check out what you’re all about.
