More than one million products are sold daily on Amazon. While these figures are certainly astonishing, what's more, fascinating is the platform's accuracy in serving customers. Amazon returns the exact products searched from a catalog with millions of products. This demonstrates the power of Amazon SEO.
To succeed on Amazon as a seller, you should understand the intrigues of this powerful optimization game. Without excellent Amazon SEO, you won't make any sales. Unfortunately, Amazon SEO is fairly complicated and you may need the assistance of experts like Grow AMZ. Understanding influential ranking signals that drive endorsements and search results and other aspects of Amazon SEO is outright challenging.
Amazon SEO involves optimizing product listings to improve their likelihood of ranking at the top of the Amazon results page. This holistic approach allows sellers to evaluate multiple key ranking factors and develop an effective strategy. Amazon SEO is important for many reasons.
Amazon is a large marketplace with thousands of listed items in different categories and sub-categories. While product variety favors customers, it makes competition tough for sellers on the platform. If you are selling on the platform, you definitely want customers to find your products ahead of competitors' products. This is where Amazon SEO comes in handy.
If done right, Amazon SEO increases product visibility in the SERPs, increasing traffic, conversions, and ultimately sales.
With an increasing appetite for online shopping, Amazon is becoming more crowded every dawn. Everybody wants to sell on Amazon, making it impossible to leverage easy keyword opportunities previously effective on the platform. Currently, nearly all sellers are targeting the same keyword sets, making it hard for Whitehat sellers to cut through the crowd.
However, you can still take advantage of long-tail keywords. Long-tail keywords involve a string of multiple search terms, often a phrase with three or more words. These keywords have low search volume, minimal competition, and convert effectively.
Having found the right long-tail keywords, you should find ways of using them in your product listings. This helps Amazon understand your products in detail. You can use your keywords in your title, product description, bullet points, brand name, and backend fields. Ensure that you observe the best practices when using keywords in each of these fields.
For instance, use a maximum of 2 keywords in product titles, don't surpass 130 characters, and other styling guides. As for product descriptions, avoid false claims, stick to the maximum length of 2000 characters, and avoid repeating keywords.
You should also price your products competitively to improve your chances of ranking. Products with high price tags than market prices don't perform well unless they provide top-tier value to customers. Therefore, you should regularly check your competitors' price tags and adjust your offers accordingly. Using a Price Tracker for this is prudent. The tool alerts you immediately competitors change their prices.
Accumulating a significant number of reviews (positive) and ratings on your product listings increases customer trust and conversion. More than 93% of online shoppers read reviews before deciding to buy. Besides, 79% of Amazon shoppers are directly influenced by product reviews and ratings. While this is crucial, you shouldn't attempt blackhat techniques of gathering reviews. Amazon hates fake reviews, and doing this can bring down your listing.
Ranking high on Amazon is very difficult. The number of sellers on the platform has increased over time, and the ranking algorithm has changed, making it additionally difficult for merchants and sellers. Amazon's ranking engine is also becoming much smarter as it seeks to provide opportunities to small and Whitehat sellers using the right marketing tactics. If you find Amazon SEO difficult, Grow AMZ is there to help.