Today, TikTok is one of the most popular and used social media platforms in the world with 1 billion monthly active users. Most of the users spend an average time of 52 minutes on this app, with 90% of users accessing it daily. Studies show that TikTok's users, unlike other social media users, are more open to advertising in their feeds. This makes TikTok the ultimate platform for entrepreneurs and companies of all sizes.
Although this makes TikTok seam like a goldmine for marketers, many may remain skeptical of the platform. If you are feeling lost and unsure, you can hire a reputable TikTok agency to help you with various aspects of your marketing campaign including content creation, effective targeting, and optimization.
In this post, we’ll try to sweep away any doubts you might have regarding the app and learn some of the reasons why TikTok is the place to be for companies and why you should be using it to grow your business.
TikTok has a broad and international audience, which is brilliant for marketing because there is no limit to the number of people you can reach. Furthermore, you can take advantage of the many niches and communities to find your ideal audience and gain loyal followers. You not only want a local audience, but you also want to reach an international audience to increase your brand awareness and reach.
At the moment, TikTok is most interesting for companies that have products and services intended for Generation Z as the majority of users are aged 16-24, making them the dominant consumer group. But it can be good to learn how the platform works as there are great chances that your target group will start using the app in the near future.
If you and your company want to reach Gen Z, whether now or in a few years, you need to be active on the platforms they use. TikTok keeps growing and evolving with its users, and they will not be waiting for you forever.
In recent years, the app released several new updates primarily for companies. TikTok wants companies to establish themselves on their platform. For example, there is the TikTok Shopping function that allows the user to be sent directly from the video to the company's shopping cart.
The platform allows you to choose between two different types of accounts: Business or Creator Account. With a Business Account, you can access valuable statistics in TikTok Analytics. This allows you to evaluate how well your content is performing on the platform. In addition, TikTok Ads Manager is also available, which enables you to advertise in the app.
Unlike Instagram, TikTok does not value polished and well-made posts. In fact, authenticity is valued higher than appearances on the platform. Here, the followers want to get behind the scenes, be entertained, inspired, share knowledge, processes, and stories.
They simply want to get to know you on a more personal level. If your business succeeds in this, it will increase their trust in you. however, it will also boost the probability that users will choose your company over your competitors.
We live in a world that’s becoming increasingly visual, and an increasing focus on moving content. TikTok's launch was unique as it was entirely for the younger generation. Gen Z grew up in a world where they have constant connections and exposure to all sorts of content. With an estimated attention span of 8 seconds, it’s no wonder that video is the content that best grabs their attention.
Videos are best for ads. They give much better results than pictures or text. People love videos because they are engaging and entertaining and that is why TikTok has grown so much. This is something that benefits brands and companies that want to use TikTok for marketing. Especially, because everything they need is within reach. Brands and companies can create and edit videos on TikTok and users will consume them if it's entertaining to watch.
If you’re wondering whether to incorporate TikTok into your marketing strategy, we hope that the reasons above will help you reach a decision.
Even though TikTok is most popular with the younger generation, the exposure your business may get is simply unparalleled. Business owners recognize this fantastic marketing opportunity. Thus, are jumping on the bandwagon so they can create brand awareness, attract potential customers, and boost sales.