3 Tips for Boosting Your Social Media Strategy Today

3 Tips for Boosting Your Social Media Strategy Today

The world of social media is ever-changing. And yet, it’s more important than ever for brands to stand out across these various platforms. For companies, social media can be used to boost brand awareness and influence purchase decisions. It’s also a way to hear firsthand from your target demographic, a chance to ask what they are looking for, and learn how you can be there for them.

Whether you’re a new brand just starting out or a legacy brand that is looking to remain relevant, investing in social media is critical. While some may believe that posting is a bit of trial and error, having a strategy in place is essential. If you’re looking to boost your social media strategy today, you’re in the right place. Here are three tips to get you started when it comes to keeping your brand top of mind in the social media landscape.

1. Have a Data-Driven Strategy and Content Plan

First, you need to have a strategy plan in place, ideally one that is backed by data. This ensures that you’re getting the best ROI and not wasting money on a platform that isn’t reaching your audience. By looking at first and third-party data segments, you can see where your audience is currently browsing and the types of content they’re most engaged in. Additionally, looking back at campaigns that have performed well in the past will help shape future social campaigns.

When either creating or refining your strategy, ask yourself who your ideal audience is and where they are spending most of their time. Think about your competitors and how they are showing up on social media. Also, brainstorm what types of content will perform best on specific platforms. For instance, a short video will likely do better on TikTok and Instagram than Facebook. Answering these questions will allow you to craft a strategy that works for your brand’s needs and that meets your audience where they are.

Along with a strategy, it’s important to have an updated content calendar. This ensures that you and everyone else on your team is striving toward the same goals and deadlines. Working with a performance marketing agency can be beneficial for developing and executing content that will grow your user-base. An agency can work with your team to identify which areas of your strategy need to be fine-tuned, providing you with tangible ways to achieve your objectives.

2. Be Consistent and Remain Valuable

When it comes to winning on social media, consistency is key. Posting regularly shows your followers that you are dedicated to creating content that resonates with them. Brands that post sporadically are often missing the mark. Not only will they likely suffer from a following perspective, but they won’t obtain the same level of engagement.

That said, you shouldn’t post something for the sake of posting. It’s important to share valuable information that speaks to your core demographic. Most brands find success in posting content that aligns with four different pillars: education, entertainment, inspiration, and promotion. From an educational standpoint, you want to inform your target on something that they will care about. Quick tips on how to accomplish something more efficiently or interesting facts about a subject matter relevant to your brand are good starting points.

As for entertainment, memes, and fun graphics tend to perform well here. These are highly shareable, which can increase your following. Inspirational posts tend to include quotes, aesthetic images with poignant captions, or personal stories. Promotional posts can be the hardest to deliver as you don’t want to come across as too sales-y. Teasing upcoming launches and new offerings are important to consumers, but just make sure they’re interwoven into other social posts. Offering a discount never hurts either.

3. Build Relationships With Your Followers

Similar to providing great customer service, building relationships with your followers shows that you care about their needs. What you’re posting on social media should be a conversation starter with your followers. You want to hear from them, learning what their interests and needs are. This can help better inform future product development and enhance your customer service.

Responding to a user’s comment on your latest post is one way to start building a relationship. A brand that is consistently reacting or replying to a comment is generating a conversation. For example, big brands such as Nike and Wendy’s do an excellent job engaging with their customers on social platforms.

Another way is to post a quiz on Instagram, asking users to engage with the content you are putting out there. Leverage this when you are looking to gauge consumer interest and preference surrounding or building awareness around a new product.

Also in terms of product launches, an AMA (ask me anything) post can be beneficial since it gives followers an opportunity to learn more about new releases. Lastly, reposting user’s stories that tag your brand is another way to cultivate a sense of community. Others will be more likely to post your brand if they see that you engage with and promote these types of posts.

Focus on Your Audience

Every day, the social media landscape is getting more competitive. New brands and influencers are carving a space for themselves, capturing attention along the way. As a brand, you want to focus on what matters to your audience when boosting your social media marketing. Show up for them regularly, provide them with content that is valuable, and form relationships with them.

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