6 Tips for Success with Amazon FBM Fulfillment

As an e-Commerce entrepreneur looking to launch a business through Amazon, you will likely get to hear about the term “Fulfilled by Merchant” or FBM. This means that the seller manages their own logistics as opposed to opting for “Fulfilled by Amazon” or FBA, which involves Amazon handling the storage of inventory, packing as well as shipping.

Amazon FBM fulfillment has several advantages because it allows you, as a seller, to have more control over your inventory, branding, and shipping. The option could prove to be cost-effective where sellers have unique products or an established fulfillment process.

Below are some tips that can help you succeed with Amazon FBM fulfillment:

1.     Invest in proper inventory management

When you choose not to use Fulfillment by Amazon (FBA) and allow Amazon to manage your inventory, you need to closely monitor and manage your stock as an FBM seller. This is vital to avoid order cancellations, and getting negative customer reviews because of stockouts.

The secret to proper inventory management is to use reliable inventory management software. With such software, it ensures real-time synchronization with your online listings and your actual stock counts for accurate availability. Also, do regular audits to avoid overselling and for smooth operations.

2.     Streamline your order processing

Because you need to maintain high seller ratings, you must ensure timely order processing. As an FBM seller, you take care of confirming orders, preparing shipping labels, and ensuring timely dispatch of products within Amazon’s required timelines.

To achieve timely order processing, have a routine to check orders daily—at least three times a day—and process them in batches for maximum efficiency. With automation tools, for example, shipping software integrations, you can cut on manual work and errors.

3.     Work with reliable shipping partners

One of the things that can significantly affect your seller metrics and customer satisfaction is shipping delays. You need to partner with dependable shipping carriers that offer tracking as well as delivery confirmations.

Fortunately, you don’t have to get stressed looking for a shipping partner and a 3PL provider because Packageman is there for you. You can trust them with your Amazon FBM fulfillment and enjoy great cost efficiency and reliability. Also, consider having multiple shipping options like expedited, standard and so on so you meet different customer expectations.

4.     Offer excellent customer service

Customer fulfillment is crucial when it comes to your success in Amazon FBM fulfillment. Some things to improve your customer service include quick issue resolution, responding to inquiries within 24 hours, and maintaining professionalism even when handling complaints.

You can be assured of positive reviews and keeping your seller performance metrics high when you offer outstanding customer service. It would also be best to familiarize yourself with Amazon’s return and refund policies. This way, you can handle requests appropriately and remain compliant.

5.     Price your merchandise competitively.

When you choose Amazon FBM fulfillment, you must keep in mind that you are competing with FBA sellers who rely on Amazon’s logistical muscle and prime shipping. If you want to remain competitive, consider pricing your products slightly lower or give customers some added value, such as fast or free shipping, if your margins allow.

6.     Optimize your listings

Given that you have control over your fulfillment doesn’t imply you should ignore your listings. It is crucial to optimize your product titles, descriptions, and bullets by using relevant keywords. Also have high-quality images, compelling descriptions, and detailed specifications as they increase conversions and lower returns. In addition, you need to keep your listings up to date with the correct shipping times, more so when there are inventory shortages or during peak seasons.

Conclusion

Going with the Amazon FBM fulfillment way has the advantage of having greater control over your operations. However, you need to employ some tips such as those discussed above to succeed. The best thing is that it is worth the effort and you can reap massively from handling your operations.