Kickstart Your Amazon Business Journey With These Clever Tips
In terms of e-commerce, Amazon is the biggest marketplace out there. It has around 300 million active users. Therefore, it is no surprise that sellers on Amazon are regularly looking for ways to tap into opportunities and improve their sales. If you are looking for ways to kickstart your Amazon business and ultimately increase sales, then keep reading. Below are tips and useful pieces of advice.
Research Current Practices
The first step before starting an Amazon seller business is to research what successful businesses are already doing. Actively looking at businesses on Amazon and taking notes is great. However, there are also plenty of guides, expert tips, and valuable resources on The Selling Guys’ Amazon community. These can really help you to get a good grasp of current best practices. Spend some time to find out the necessary steps to take and tools to use for running a business on Amazon. Not only will set you in good stead but it can also decrease your chance of failure.
Use The Right Product Images
Images play a big role in consumer decisions. They often act as the hook that attracts people to products when looking at Amazon search results. To ensure you have the best chances of people clicking on your products, you should use product images that are in high definition and easily visible.
The main product image should use a white background and should not feature any graphics or illustrations. Supporting images in the gallery should show a minimum of three lifestyle photos demonstrating how to use the product. Additionally, displaying photos of the product from different angles helps the consumer to make a purchasing decision.
Focus On The Benefits Of Products
The majority of product descriptions on Amazon shops focus on a product’s key features and specifications. These are often written in a single long paragraph. However, if you want your products to stand out from the competition, craft your product descriptions so they are easy to read. Ensure they provide compelling examples of how the product can improve people’s lives or solve a problem. Instead of focusing on the features of a product, it is best to focus on the benefits.
Be Flexible With Pricing
Pricing is an important factor in gaining and maintaining competitiveness in the Amazon marketplace. There are three kinds of pricing strategies regularly used on Amazon. The type you use will depend on the stage your business is at:
- Manual repricing; this strategy is best suited for shops with a few products. It involves manually changing the price using Amazon Seller Central
- Rule-based repricing strategy; this means the price of a product changes in response to the price of competitors’ products. It works by setting predefined rules that are applied to ensure a product is marked at the most competitive price.
- Algorithmic repricing; this strategy that employs algorithms to set ideal prices based on current market conditions by examining various real-time metrics.
Due to its rapid growth and continued prominence in the e-commerce sector, Amazon offers many great opportunities for businesses to sell their products to a wider audience. Although the process of setting up a Amazon business may seem easy, it can be a challenge to achieve sales that make the process worth it. However, by implementing a few recommended changes such as improving product images, focusing on the benefits of products, and choosing the right pricing strategies, businesses can improve their chances of success.
