3 business niches going from strength to strength

We all know that strength is the secret to any business. Every business needs a strong product idea, a strong brand and in 2020, a strong online presence. Without them, no matter how hard they work, it’s highly unlikely that they’ll ever make their idea into a highly profitable business. While all these strengths are important, some brands rely on literal physical strength to sell their products. Whether they promise that the products they sell are indestructible, or that using their products will make something else almost indestructible, strength can be a great selling point. Here are a few examples of 3 business niches where brands use physical strength as their primary selling tool. 

Glues, tapes and fixings

One industry where strength is the biggest selling point is in the fixings business. Whether it’s glue, tape or screws, the main attribute people look for is how strong the product is. When buying a product, they want to be sure that it’ll stick the two items together and that it’ll stay together permanently, no matter how much strain or weight it is put under. Every brand proudly boasts how indestructible and how quickly the two items will bond on the front of their packaging.

All of these glues, tapes and fixings use the same word to describe the strong bond they create – the word weld. If consumers hear something is welded together, they imagine two items that have been stuck together so well to each other that they will never be separated.  If customers want a really strong bond, they may even turn to the product that coined that term, the welding iron. While these tools often need a lot of skill to use, brands have now created automatic welders that make the process a lot easier. Brands like Leister, which sells the popular automatic welding machines among other hot air tools, have a wide range of automatic welders to suit any project. While glue and tape may claim to weld, no join is stronger than melting metal. 

Phone cases

If you’re over the age of 12, you’ll probably find that the most commonly used product in your life is your smartphone. It’s probably one of the most expensive as well, with many of us paying anywhere from $20 to up to $100 a month for a plan for the latest high-tech device. As it’s such a regularly used tool in our lives, and a very expensive one as well, the idea of dropping and breaking it can be a nightmare. Not only will you be without the vital piece of equipment, you’ll also probably have to pay out a big bill to get it fixed. 

As the devices are so precious, cases that can protect smartphones are big business. Many companies push their products to the very limits, dropping them out of tall buildings, running over them in a truck and even submerging them in water to prove their strength. Some brands even film themselves demonstrating these tests and use these viral videos as their main selling method. 

Beauty products

While beauty products are advertised as being gentle on the skin and not causing any rashes or irritation, consumers still want them to be strong. Many deodorants, mascaras and other products boast that they will last for 24 hours or even 48 hours from the moment they’re put on. When people spend so long getting ready, they want to know that their efforts won’t rub off in just a few hours. Some brands now even sell setting sprays, a product that protects your hair and make-up to try and make it last longer. 

So evaluate your business like these 3 business niches we noted for your strengths and determine where your business needs to invest time, dollars, or make pivots so that you business can be stronger in the long term.