Ecommerce has been one of the most popular and fastest-growing industries for years now. As technology continues to evolve, so do the ways in which we can sell our products and services online. One of the latest trends in eCommerce is the headless eCommerce approach. But what exactly is it?
In a nutshell, headless eCommerce is a decoupled architecture that allows for greater flexibility and scalability when developing and managing an online store. What this means is that the architecture of headless commerce separates the front end (i.e. the part of the website that the visitors see and interact with) from the back end (i.e. the part of the website where all of the data is stored and managed).
This separation allows for a much more flexible approach to design and development. Not to mention, easier scalability down the road. So, if you’re considering making a switch to headless eCommerce or are simply curious about what this approach has to offer, here are just some of the things that you should know.
As mentioned before, a headless eCommerce is a term to describe an approach to eCommerce where the front end and back end of an online store are decoupled. In a headless eCommerce setup, the backend (or “head”) of the store – where all the product, customer, and order data is managed – is separate from the frontend (or “body”) of the store which is what shoppers see and interact with when they visit the website.
The advantage of this approach is that it allows for much more flexibility and customization when it comes to the front end of the store. Since the front end is not tied to any particular platform or framework, it can be built using any technology. This allows you to use the technology your development team is comfortable with. This also means that the front end can be completely customizable. It can match the unique branding and style of the business, without having to worry about compatibility issues.
A good example of this is using WordPress as a CMS and for backend processes while leveraging a third-party solution for the front end. That way you can still use WP features without having to rely on WP themes as the “face” of your store. Instead, you can customize it to meet your business and marketing needs.
A headless eCommerce approach can help you scale your business by decoupling the front end from the back end. This means that the front end can be built independently from the back end. Thus, making it easier to scale.
With a headless eCommerce approach, you can also take advantage of a microservices architecture. This means you can build and deploy each service independently. Often, this makes it easier to scale each service separately.
Another benefit of a headless eCommerce approach is that it can make your website more responsive. This is because the front end can be built using technologies specific for mobile devices, such as React Native.
Finally, a headless eCommerce approach can also improve your marketing efforts. This is because the separate front end processes allow you to create custom landing pages. You can also create promotions for your products or services.
A headless eCommerce approach can provide a number of benefits for businesses, including:
Headless eCommerce is an approach to eCommerce that separates the back-end management system from the front-end experience. This enables more flexibility for online store owners. They can fully customize their storefront without having to rely on backend compatibility.