Businesses that keep up with the times get more advantages to operate successfully. For example, SaaS lead distribution software helps you quickly and accurately direct potential customers to the right sales agents. This way, you increase service satisfaction and increase the number of successful transactions. After all, according to InsideSales case studies, if you contact a lead within the first 5 minutes, your conversion rate will increase by 8 times.
Source: InsideSales
Digital transformation and the growing popularity of SaaS technologies contribute to the emergence of new, reliable tools for the development and optimization of your business. In this article, we will look at such solutions as lead management and distribution software, systems for tracking calls and affiliate leads, and call center solutions. But first, let's understand what SaaS is.
SaaS stands for "software as a service" and implies a cloud-based model for delivering the necessary digital products to work. Its purpose is to provide companies with software applications and solutions to automate various business tasks without expensive investments and the need to create infrastructure.
Statista experts forecast stable market growth of SaaS solutions. It is likely to reach $232 billion in 2024. In comparison, in 2023, the market is at $197 billion. It has been constantly trending upwards since 2015, and the emergence of new technologies only strengthens the forecasts of experts.
Source: Statista
IT trends drive the popularity of SaaS products and also offer important benefits:
Most software products are constantly being updated with new or improved features. Therefore, using cloud-based SaaS platforms provides you with the latest solutions to optimize your operations.
As your business grows, your software requirements may change. But with the flexibility of SaaS, you can easily scale it and customize it to fit your company's growing needs.
Traditional software that is deployed on physical servers requires a significant investment in licenses or buying your own hardware and maintaining it. However, Software as a Service is delivered in the cloud, eliminating the need to build your own infrastructure. This approach also ensures that you only pay for what you actually use. Furthermore, this cost-effective software allows you to save money and direct it to other important business processes.
The tools provided by SaaS are designed to automate similar tasks and optimize the work of your employees as a whole. This provides your business with a high level of productivity, fast decision-making, and smooth workflows. You also get effective solutions for integration with third-party applications, which expands the horizons of cooperation with partners, sponsors, and customers.
All reliable modern software tools prioritize the preservation of their users' sensitive information. SaaS solutions typically come with enterprise-grade security protocols, backup, and disaster recovery features. This ensures that your enterprise is safe from data leakage or loss and guarantees uninterrupted business operations even in the event of system failures.
Among the digital SaaS products that target workflow optimization in enterprises, we find:
Let's take a closer look at each option to understand the impact they can have on your business's productivity.
Modern SaaS call centers are a convenient solution that allows you to establish effective communication with customers. A survey from Zendesk showed that 62% of customers want to communicate with the brand on several communication channels at once. At the same time, 64% of respondents want to receive assistance when making a decision to purchase or return a product.
Source: Zendesk
Taking into account the statistics, we see that a call center helps to provide quality service to both potential and regular customers. Implementing customized software for the work of operators also gives you the following benefits:
The software contains all the necessary options for personalized customer service and increased productivity of operators. At the same time, it helps to save budget due to inexpensive subscriptions to the cloud solution. SaaS for call centers also integrates seamlessly with other systems and remote work tools, so it doesn't interrupt agents' work when deployed.
Affiliate marketing is the most important source of attracting leads for 19% of brand marketers, according to Forester's research. In second and third place are media advertising (13%) and social media (13%).
Source: Forester
Using affiliate link-tracking solutions will help you pinpoint the most appropriate partners to increase your reach to your target audience. Using only relevant advertising integrations with bloggers, experts, and specialized sites helps you:
Sales from any of your affiliate networks are recorded in the system in real-time. Therefore, you get everything you need to track conversion statistics and comprehensive data analytics on both customers and partners.
Innovation in technology has led to the fact that call tracking can help you not only collect contact data of potential and loyal customers but also identify the most effective sources of their engagement. This software allows you to assign each marketing channel its own unique phone number. Then, by analyzing the statistics of incoming calls, you can see where you are most often contacted and which sources do not bring the desired results.
In addition to contact information, call-tracking software collects other important information:
Using tech innovation in the industry of tracking conversations with customers and the effectiveness of advertising campaigns, you get a number of advantages:
With the help of call-tracking software, the improvement process of customer service is taken to a new level. The program also guarantees a comprehensive collection of information that allows you to develop new and effective marketing strategies.
A lead management system can be cloud-based software. It can also contain a separate module for distributing leads to your sales representatives. Its use ensures that your company will be successful:
Lead management programs are scalable solutions that allow you to add the features you need to optimize the performance of your marketing and sales teams. Thereby, helping your business expand its business opportunities and attract more customers.
A system that allows you to establish trusted relationships with your customers and track your target audience's touchpoints with your brand. As a SaaS solution, CRM brings you three key benefits:
Among the functions that CRM performs, we emphasize:
The more points of interaction with the target audience in your company, the higher the chances for successful and stable business growth. CRM also stores all customer information and provides automation of routine tasks, which positively affects the productivity of the sales department.
The answer to this question lies in a thorough study of industry insights, your business needs, your goals, and your existing infrastructure. Keep in mind you must tailor any digital solution to your business requirements. Thereby, ensuring that it has the functionality your employees need, and provides a high level of cybersecurity.
Also, consider the cost of your cloud software selection. Note that some IT service providers offer a free trial term. By taking advantage of this opportunity, you will see how the solution works directly in your company and be able to make the right choice.
By following technology trends, you open up new opportunities for your business that lead to increasing profits, brand promotion, and a wider target audience.
