Understanding the Business of Addiction Treatment: An Exclusive Interview with Evan Prager, CEO at Centric Behavioral Health

Understanding the Business of Addiction Treatment: An Exclusive Interview with Michael DeMasi, VP of Business Development at Centric Behavioral Health

Behavioral health is a multi-faceted domain where addiction treatment stands out as a pressing and complex area. The intricacies of running such a business often go beyond the medical facet. In fact, they typically involve forging alliances, strategic planning, and gaining an edge in a highly competitive market. Recently, we had the privilege of interviewing Mr. Evan Prager, who serves as the CEO at Centric Behavioral Health. With his vast experience and contributions to the team at Centric Behavioral Health, Evan plays an integral role in steering the company to new heights.

In the interview, we look into the business aspects of addiction treatment, to understand the strategies, challenges, and ever-evolving dynamics of this sector. Read on to uncover the tapestry of the complexities behind addiction treatment through the lens of business management.

What is the role of innovation in improving addiction treatment methodologies? How can business leaders help in fostering a culture of innovation within addiction treatment centers?

Answer: Innovation is instrumental when it comes to revolutionizing addiction treatment. Centric Behavioral Health believes that to provide the best care to our patients, we must be at the forefront of novel methodologies and approaches. Our leadership team consists of members who have had personal experiences with addiction, whether directly or indirectly. Such an intimate understanding of addiction motivates us to find more effective solutions for treatment. It has actually fuelled our investments in research and collaborations with experts in the field. Additionally, it enables us to continually challenge traditional methodologies in favor of more effective and holistic ones.

How could leaders in addiction treatment centers build teams that are aligned with their vision and contribute to the overall success of the facility?

Answer: As a CEO, building a cohesive team requires more than just the skillset. There also has to be a shared vision and purpose. At Centric, the approach is all about bringing together individuals who, aside from having professional expertise, share a deep commitment to our mission. Whether it stems from a profound belief in our cause or from personal experience, this shared journey ensures that the decisions we make prioritize the health and well-being of our patients above everything else. Regular leadership retreats and team-building exercises help to enhance this bond. Thus, making sure we all align with our core values and vision.

What are the most effective branding and marketing strategies for promoting an addiction center while maintaining high ethical standards? 

Answer: Ours is an industry where trust is vital. The marketing and branding strategies are hinged on four main pillars: Education, Transparency, Credibility, and Community Engagement. We always strive for transparency in all our operations. Thus, making sure that the patients and their loved ones understand every step of the treatment process. Education is crucial, not just for the patients, but for the larger community.

We often hold information sessions and workshops to help combat the stigmas surrounding addiction. At Centric, our credibility is built on the success stories of our patients and our commitment to using evidence-based treatment approaches. Our engagement with the local community, from participating in awareness drives to sponsoring events helps to solidify our place as a treatment center and a community partner.

What are the different strategies that leaders could implement to develop a supportive and empowering work culture for the staff members in addiction treatment centers?

Answer: The team at Centric recognizes the profound impact of a supportive work culture on both patient outcomes and staff morale. One of the ways we foster this environment is through our mentorship programs. Here seasoned professionals guide the newer team members to ensure professional growth and transfer of knowledge. We also encourage an open feedback culture, where we regularly host town hall sessions and maintain anonymous feedback channels.

This helps to not only identify areas of improvement but also celebrate shared achievements and successes. Moreover, we prioritize continuous learning by providing regular training opportunities. From lessons on the latest treatment methodologies to training on soft skills, we make sure that our team is at the pinnacle of their capabilities. The business of addiction requires it.

What can CEOs do to make sure the facility complies with ethical standards and regulations while maintaining growth and profitability?

Answer: At Centric, we are always committed to upholding the highest ethical standards in our practice. This commitment starts with a robust compliance framework, which exceeds the industry regulations. Our priority is hiring professionals who not only excel in their respective fields but ones who can also demonstrate a strong outlook and great ethical compass. This will ensure that the team members are naturally aligned with the company’s values.

We also conduct ethics training sessions regularly. This continually updates our staff on the evolving regulations, and best practices. We also use real-world scenarios to reinforce and test ethical decision-making. This approach helps make sure we strike a balance between adherence to industry regulations and standards with continuous growth.

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