If you are a D2C (Direct To Consumer) business, then you probably have experience with what all startups face. Is your business floundering? Do you need help to get it working and growing into all it can be? Then Kevin Miller is the person who can help you transform your business.
Kevin Miller has been working with startups, including Opendoor and Google. He has helped them grow and master the challenges that the world is sending their way. Now he wants to help you transform your business strategy by focusing on your Search Engine Optimization or SEO.
Search Engine Optimization is a fancy name for all the processes that get you onto the first page of search engines. They make sure that all the marketing, blogs, articles, webpages, and podcasts that you do are searchable. This means optimizing them perfectly for your audience. That way, whenever your audience types in something related to your business, they will come directly to your content. This helps ensure they come to you and not to your competitors.
Your content can be a blog, website, social media platform, podcast, or any other form of media. However, it will not do you any good if it isn’t being seen by any of your customers. Or, if they aren’t taking action on your work.
If you are not on the first page of Google, Bing, or Yahoo, then you aren’t being seen, period. Most people aren’t clicking through the second and third pages of Google to find what they are looking for. Instead, they are clicking on the top link and moving on with their day. If you are a D2C business, where can Kevin Miller help you with your SEO?
Often, most D2C businesses choose to put all their time and effort into building their products that ship to consumers. However, what good is having a warehouse filled with the next big thing if your customers have no idea that it exists?! That’s where a lot of D2C companies fail. They have the supply and not the demand.
You need to focus on picking your target audience. Discover who in the world is going to use your products, then use marketing campaigns and branding to raise awareness. This ensures your consumers know and talk about your product. Kevin Miller focuses on SEO as a resource to help get your business name out there. After this, he will be able to help you get your attention to marketing your product.
Then, all the hard work and attention to detail you put into your product will be able to shine. This is because you’ve already attracted customers through your SEO marketing and content. Too many D2C businesses try to go the other way around with it. Therefore, they end up falling, but Kevin Miller won’t let your business be one of those!
Many D2C businesses want to learn to scale their brands and products to a wider market and audience. However, most of them either scale too fast or haven’t prepared their business or their customers for the scaling process. So they scale up and expand their business. However, they find that once again supply has outpaced demand. If people aren’t talking about the scaling, the demand will not be there. Often for scaling, repeating customers are the people who drive that scale. However, to have repeat customers, you need to remain relevant. To do that, you need to focus on SEO and constantly put out new content and ways to keep your business in the world’s eye.
Kevin Miller has helped and seen businesses grow with scaling. He knows how to use SEO to increase the likelihood that as you scale, you will also see an increase in your profits and customers.
One of the biggest problems with D2C companies and their SEO strategies is that they have no idea how to market their business beyond word of mouth. Kevin Miller is experienced in making sure that your company figures out how best to share its product. Whether your company does a blog, a newsletter, a podcast, or a video series, he will help you discover what type of SEO works the best for you.
Then you can put it into practice and watch your content scale through the roof alongside your business!
Starting any type of business can be scary and can be a massive risk. However, something that can be harder than starting that business is to scale and transform your business. Whenever you need to hop into the SEO game and start getting your work the worldwide recognition that it deserves, then you need to call on Kevin Miller to let his experience help you out.