Here are top 3 SEO trends of 2023 that we believe will have a significant impact and shape the future of search engine optimization.

AI To Set New Standards

AI technology is being used by search engines to better understand the content and context of websites. This can provide more relevant and personalized search results to users. Bing and You.com have already integrated AiChat Chatbots in the search results pages to make it easy for users to find information.

Here are a few other ways that AI is being integrated into search results:

1. Natural language processing: AI can help search engines understand the meaning and context of search queries and the content on websites, which can improve the relevance of search results.
2. Personalization: AI can help search engines tailor search results to the individual user based on their search history, location, and other factors.
3. Voice search: AI can help improve the accuracy and relevance of voice search results by understanding the context and intent behind spoken queries.
4. Image and video search: AI can help search engines understand the content of images and videos, which can improve the accuracy of search results for these types of media.

E.E.A.T

Another trend in the world of search engine optimization (SEO) that you should be aware of E.E.A.T.  It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It refers to the importance of demonstrating these qualities to search engines in order to improve your website's visibility in search results.

Google has stated that E.E.A.T is a key ranking factor in its search algorithm. It's especially important for websites in the "Your Money or Your Life" (YMYL) category. This includes sites that deal with sensitive or personal information, such as financial or medical sites.

Here are a few ways you can improve your website's E.E.A.T:

1. Focus on high-quality, relevant content: Providing valuable, informative content that is relevant to your audience will help establish your expertise and authority in your industry.
2. Include author bylines: Having an experienced, well-known, respected author write for your website can help demonstrate your expertise and authority.
3. Get links from high-quality websites: Links from other reputable websites can help establish your trustworthiness and authority.
4. Use structured data: Using structured data (also known as schema markup) on your website can help search engines better understand the content and context of your pages. Thus, improving your E.E.A.T.

By focusing on E.E.A.T, you can improve your website's visibility in search results and drive more qualified traffic to your site.

Backlinks

In 2023, backlinks are still an important factor for search engine optimization (SEO). Google has stated that it wants to reduce its dependence on backlinks as a ranking factor. But, it is still struggling to crack down on link-building practices such as blogger outreach and guest posting.

These strategies involve sharing quality content on highly-relevant websites, which can be difficult for Google to trace.

However, Google's SpamBrain algorithm has become much more efficient. In fact, it kept 75% of spam results out of search results in 2020, and 99% by the end of 2022.

SEO agencies are also moving towards brand mentions, as the sentiment around a brand is a key ranking factor.

Quality backlink building services that use guest posts and manual blogger outreach strategies will thrive. This is as long as the sites they choose are relevant to the website that they are building links to.

Publishing content on reputed sites can provide valuable links that Google cannot ignore passing authority.

Backlinks are still an important aspect of SEO trends. But, it is essential to focus on quality over quantity and to avoid spammy link building practices.

Check Out These Related Posts:

How an SEO Audit Solves the Problem of Attracting Search Traffic 2020 Link Building SEO Strategies Tools You Should Use To Check The Quality Of Your Links 7 Unknown SEO Tricks For 2021