The Role of Social Media for Online Casinos
Social media is an extremely powerful tool for raising your brand profile and connecting with customers. Around 53.6% of the global population uses social media. In fact, on average users spend two hours 25 minutes on their social accounts each day.
This medium is used by brands in every industry, from fashion and beauty to sport and entertainment. It is particularly useful for businesses that operate solely online like the 888 online casino for Canadians. Online casinos offer a variety of games including slot games, poker, roulette, and baccarat. By using social media they can reach and engage potential players.
The most popular social channels include Facebook, Instagram, Twitter, YouTube, and the relatively new video platform TikTok. Different channels are popular with different demographics. For example, Facebook and YouTube users are often 30 to 49, while Instagram and TikTok are far most popular with the under 30s market.
Understanding these demographics is useful for brands as it can determine where their posting and advertising will have the biggest impact. For instance, online casinos are only accessible by those over 18 or 21 (depending on location). Therefore they are likely to engage more in channels for adult audiences like Facebook. They will likely avoid TikTok which is most popular amongst teenagers.
Social media platforms can be a great way for online-only businesses to reach their target market.
Why is social media better than other forms of advertising for online casinos?
Well, online casinos only have a presence on the internet, unlike brick-and-mortar venues. This means they aren’t going to get passing trade from people on high streets and city centers. Therefore, it is only logical that these businesses would promote their websites to audiences already on the internet.
While billboard, poster, and print advertising is still an option for online casinos, it can be more difficult to guarantee that those that see it are the business’ primary target audience. Online advertisements can provide convenient links to the casino, meaning potential new users don’t need to search for it or type in the website address.
Social media is also effective because it allows for two-way communication. For example, if a online casino posts about a new offer, followers can then ask questions, make comments, or tag their friends. Then the casino can interact with them.
It is also relatively cost-effective over other forms of promotion. While a television advert might set a brand back hundreds of thousands of dollars, you can tailor social media adverts to your marketing budget. Additionally, there is more control over audience targeting, spend and duration.
There are a variety content types that online casinos can create for social media audiences.
In addition to text posts with images or videos, there are a few different methods that online casino can use to communicate with their followers:
Live streaming is something that you can do across most social media platforms. There are even some third-party applications you can use to broadcast your stream across different accounts simultaneously. During live streams, viewers can comment and interact in real-time. Meaning they can post questions for the brand to answer live ‘on air’.
Live streams are a great option for online casinos making a big announcement. For example, they may have a new game release on their site or a new partnership with a developer. In the lead-up to the stream, the brand can post that an announcement is coming to create some hype and anticipation to increase views.
Polls are a popular tool on Twitter. And, while they can be used to collect important insights into what games and updates customers want to see, they can also be used as a bit of fun to engage with the audience. Use them to create light-hearted debates and choices.
Online casino players can connect with one another through community groups, which are popular on Facebook. They can share experiences, tips, and interests. Thereby helping to replicate the social feel of playing in physical venues.
Online casinos can utilize social media by creating community groups where their players can message and interact with each other.
Effective promotion is essential in the online casino industry
The global online casino and gambling industry is worth over 262 billion U.S. dollars and is growing at a significant rate. As access to technology and internet usage improves, so does the amount of people enjoying online casinos as a form of entertainment.
There are now a huge number of online casinos on the internet offering a wide range of casino games. This makes it a highly competitive market, and as a consequence, brands must go the extra mile to stand out. Standing out allows them to retain customers and attract new users.
One way in which they do this is by offering regular welcome bonuses and promotions for existing customers. These offers encourage new users as it gives them the opportunity to try out new games without forking out high deposits.
However, the consequence of so many sites offering these competitive deals is that it is hard to maintain loyalty. This is where social media is helpful, it can help to raise an online casinos’ profile and remind customers of them regularly.