We read business advice all of the time. You should do this. You shouldn’t do that. The list goes on, and on! However, it is important to understand the moves you make and the impact that they will genuinely have. If you do ‘x’, what are the consequences really going to be and the real impact of your business on your customers? That’s what we need to understand.
When it comes to performance management, you cannot afford to turn your head to things like this. You need to measure every move you make and understand the impact that this can have. So, to give you a better understanding, we are going to take a look at some of the different things that businesses do or do not do, as well as the impact that this can have.
There is only one place to begin when it comes to the impact you can have on your customers, and this is by taking a look at responsive websites. A responsive website is one that will adapt when the user is on it based on the device they are using. Therefore, if a user is viewing your website on a mobile phone, they will make sure that the design and the experience are customized for the smaller screen size. This makes a huge difference. This means that people can view your website with ease no matter the device they are using. Therefore, if they want to go ahead and purchase a product, they should not experience any difficulty or frustration when it comes to completing the checkout process or taking any particular action. If the opposite were to be true and someone could not click on buttons on your site or they were unable to read content without scrolling endlessly, this would result in people simply leaving your website and heading to the competition, which is the last thing that anyone wants to happen.
We’ve started off with a positive situation, so now let’s take a look at something that can have a negative impact on your customers, and this is using social media to post promotional messages only. There is no denying that social media is an incredibly powerful tool for businesses today. This offers you an excellent way of reaching customers all over the world. At the same time, though, this is only going to be the case if you use social media effectively. This is where a lot of people go wrong. If you post only promotional messages on social media, the only thing you are going to end up doing is irritating people. No one really finds promotional social media messages entertaining, do they? Yes, it is great to stumble across a good deal. But we do not go on social media to be plugged products all of the time. Instead, we go on social media so that we can engage with people. We want to be able to find exciting content and learn about new things. That is what social media is about. Therefore, you need to focus on building relationships with customers and engaging with them. If you use social media as a promotional engine only, your brand will lose personality and people won’t forge strong connections with it.
Aside from the situations that we have mentioned above, another scenario that we see a lot today is businesses cutting corners when it comes to security. Yes, training your employees in security does cost a lot of money. Yes, it is going to require a dedicated effort on your behalf. Nevertheless, at the same time, you do need to consider the fact that the consequences of not putting security first are extensive. If a security breach was to happen, you would find yourself experiencing huge financial losses. Furthermore, your reputation would erode quickly, and this can be very difficult to repair. You will certainly need to spend a lot of money on trying to rectify it. Aside from this, if your customers do not feel safe when it comes to doing business with your company, you may find that your conversion levels suffer as well. Putting security measures in place is a lot more than simply ticking a few boxes from a compliance point of view. It is about mitigating risks and protecting everyone that is associated with your business in any way.
Last but not least, we are going to end with an example of something good that you can do for your business. There is no denying that we live in difficult times at the moment. The past two years have been challenging for everyone. A lot of people have lost loved ones. There have also been many people who have found themselves in severe financial situations. Understanding this is important, and something as simple as asking someone how they are feeling when you call them for business-related reasons can make a massive difference and have a real impact. If you show compassion, customers are much more likely to be loyal in return. You can expect great press online from it as well. However, if you are cold and uncaring, you can rest assured that your online presence is going to take a battering and people will feel like the only thing your business cares about is making money. It is important to bring a human element to your business.
So there you have it: an insight into some of the different things that can have a significant influence and real impact on your business, good or bad. It is always important to understand the real impact of your business on your customers because you need to make sure that every move you make is a considered one and done with a lot of care. After all, no business move should be seen as insignificant. Everything impacts your customers, employees, and stakeholders, so you should not overlook the importance of looking into all of the potential outcomes.