Things online move fast!
Is your business keeping up?
Does your business need too?
We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge!
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Businesses can struggle to keep up with the fast changes in the digital world. Just this spring we were all talking about the need to use video on Facebook as the "leading edge." That hasn't changed, but some changes by Google+ have made that network less of a "social media" tool and more of a utility. In my mind, Google+ is declining in value. Are you using Facebook video yet or trying to ramp up your Google+ use?
Add to that the rage of live streaming and the onslaught of Meerkat and Periscope this summer and business marketers could feel they were behind. I confess I didn't really jump in on Periscope or Meerkat that much. I experimented but it wasn't a clear fit. I'm glad I didn't because (1) my audience wasn't really there and (2) both of those livestreaming apps was then (in my opinion) superseded by Blab!
Blab, to me, made more sense primarily because of efficiencies. I have a podcast audience. Some listeners wanted that podcast to be video. Video works well on Facebook. So I could do a "Blab" and use their tools to then convert it into multiple pieces of content:
BOOM! I was sold! That's five distinct content options from one live event. That's what I needed! A way to reach my audience in multiple forms where they are at.... and for me to do it efficiently!
[Tweet "Efficiency in content with Blab! Host a live event, create a podcast, video, & blog, all from 1 show! via @mike_Gingerich"]
Some businesses in the leading edge of digital flow with all these online changes easily. Many businesses, however, don't. They are lost in the digital overload.
In this episode, I sit with Jessika Phillips of Now Marketing Group and Donna Gilliland of MOS Training to discuss this trend. Along the way we invite in my friend Vicki McLeod from Maple Ridge, BC, Canada, and we dig in from the perspective of business trainers, consultants, and agencies working with clients across the spectrum of leading edge to those just starting out.
[Tweet "DIGITAL TIP: It's ALWAYS about where your audience spends time online! via @Mike_Gingerich"]
Here's the video Jessika helped her client create by doing together!
All this and more as we dive deep from the baby steps into the online world for a business to those working on the leading edge with such tools as Blab and Periscope.
What's your biggest takeaway from my process and tools? Share below!
It’s always about taking away learnings and applying them! What’s the key takeaway that you need to act on in the next 24 hours based on listening to this?
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.