The first thing a user sees when downloading an application to their phone is the mobile app design. Whether they will use it depends on how the first acquaintance of the user with the application goes. Perhaps they'll immediately remove it and proceed to study the next candidates. Let's open some of the secrets that we use for mobile web application development from which it is impossible to tear yourself away.

User experience

People use apps to achieve their goals. Therefore, the development of a static application design, in isolation from the process of user interaction with the device, cannot lead to success. Before you start designing an app, you need to think about what actions the user will perform in the application and what result they will get. The development team must go through the following steps:

1. Formulate use cases or scenarios. The visualization of scenarios for using the application will be a diagram of screens with arrows indicating the transitions between them.
2. Think over a mobile app design prototype. A useful tip on how to prepare a good design for a mobile application. Instead of thinking about what to display on the application screen, think about what the user will see on the screen. Consider how it will help them achieve their goal. Correct mobile app design and development focuses on working for the convenience of users.
3. Consider any content in the context of user interaction with the application. In particular, it is important that frequent actions require a minimum of effort on the part of the user. While more infrequent actions may be deeply hidden.

Design chips

In technical and marketing guides, the term User Interface is already quite often replaced by the term User Experience. This indicates the priority of scripts over the content of the application. It is especially important to think over and test the first user experience with the application. This is because it depends on whether the user stays in the application or deletes it after the first seconds of viewing.

Well-known templates and icons

In the interface of mobile applications, some well-known interaction patterns have already been formed:

• Navigation bar or action bar is a bar at the top of the screen that indicates where the user is in the application and what actions they can take.
• Drawer is a button often found in the upper left corner of the screen. It pulls out the main menu of the program when pressed. A well-known gesture is to slide the menu forward by swiping from left to right and to disappear by swiping back from right to left.
• Tab Bar is a bar with icons at the bottom of the screen, which switches the user between different sections of the application.

If a user can implement an action using a common pattern, do not neglect it. Known actions are better perceived by the user.

In addition to interaction templates, users are well aware of many icons. For example, Delete, Share, Back. For the convenience of the user, indicate frequent actions using standard icons.

Laconicism and minimalism

Unlike websites designed for a wide-screen computer, mobile applications will most often be used on a mobile phone. According to our statistics, people use mobile apps 80 percent of the time on phones and only 20 percent on tablets.

You should not display all possible information on one screen. Instead, in the context of the user's interaction with the application, determine which information is most important. This should enable the user to make a choice, which can be displayed on a separate detail screen. For example, in the contact list, the main information is the name, but the phone number, address, email are not visible. These only appear when you go to the contact details screen.

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