The Complete Guide to Entrepreneurial Startups: 2020 Edition

Entrepreneurial startups

If you've ever wanted to get involved with entrepreneurial startups, look no further.

Many people aspire to become successful entrepreneurs because the idea of running a business and earning passive income is satisfying. Moreover, running your own business also means that you’ll become your own boss, and you’ll finally have a platform to pursue your passion and interests. While many people dream of doing this, most of them end up failing due to the lack of planning.

The fact that you've clicked on this guide is already a good sign because it shows that you're trying to learn about how to successfully start a business.

Keep on reading to receive a variety of tips before starting a business.

Be Willing to Take Risks

One of the first things you’ll need to do when starting any business is: prepare to take risks. Business is all about taking risks because it requires investing both time and money in the hopes of earning income. Regardless of how new or beneficial your products and services are, don’t expect that you can immediately succeed on your first try. Running a successful business requires a lot of things and only very people in the world got it right the first time.

To better prepare yourself, you can start saving money so that you have a cushion in case you spend too much while starting the business. This will make you more willing to take bigger risks because you’ll know that you’ll be okay if it doesn’t go exactly as planned.

Here are the possible risks you should expect when starting a business:

  • Possibility Of Needing More Startup Capital: You probably have missed important items of possible expenses you will incur in starting a business, such as charges for permits, licenses, and equipment procurement.
  • Technology Requirement: You will probably need to invest in project management software or a similar tool to expedite tasks and ensure successful outcomes.
  • Too High Or Too Low Traffic: In your first weeks after opening or launching your business, you might be surprised how slow or fast you gain clients. You might be tempted to produce or manufacture more goods or hire more employees to keep up with the demand. But remember that any business would reach a plateau phase, which is the best time to gauge if you need to take action. Avoid impulsive decisions. Instead, take time to assess your business status.

Outline Your Goals and Create a Backup Plan

Alongside preparing yourself to take risks, you'll need to create a backup plan and outline goals that you'd like to accomplish with your business.

Many business startups fail because their owners don’t go in with a strong idea of what they’d like to do. Rather than defining a goal and the things they’ll do to accomplish it; they just think about earning money. This is one of the biggest mistakes aspiring entrepreneurs make, so make sure that you don’t commit the same in the future. 

When outlining your goals, you’ll want to be as realistic as possible to avoid upset. One of the first goals of any startup business should be to establish a customer base. Depending on the industry of the business, the steps to accomplish that goal will vary.

Here are the important aspects when creating your business goals:

  • Set Attainable And Measurable Goals: Realistic goals means that they are attainable. How long will you attain your short-term goal, such as hitting your 100th sale? Are your goals measurable using available online tools like Google Analytics?
  • Set Doable Actionable Steps: When setting actionable steps to attain your goal, it is important to ensure that they can be implemented. Do you have highly knowledgeable employees who have the right skills to implement your sales and marketing strategies? In case your shop is burned down by fire, do you have insurance to cover your losses?

Similar to saving money to help yourself prepare to take risks, having a backup plan will ensure that you’re not left in the dust if something unfavorable happens. If you’re going to start a radio station using dipole antennas, for example, you should know what your backup plan will be if your radio station doesn’t gain listeners or earn profits. In this way, all of your resources–time, money, and even supplies–won't immediately go down the drain.

You shouldn't bank everything you own on a startup business because there is no guarantee that you'll find success. However, predefined goals can give you something to work towards and it will feel rewarding when you accomplish each one, pushing to keep working on the business.

Identify Your Target Audience 

You have your business goals and you’re ready to face the potential risks and challenges of operating a business—now what? To whom will you offer your products and services? Since you can’t possibly reach everyone to check out your business, and would be expensive and risky if achievable, you have to set your target audience.

Narrowing down your focus leads you to your target audience which are potential customers that will allow you to determine and develop your marketing strategy. Essentially, all your initial marketing efforts should be designed for them. The market conditions also have a significant role in your strategy, so you must adapt your strategies regularly to the market. 

Here are some tips on how you can find and identify your target audience:

  • Conduct market research using SWOT analysis.
  • Take a look at your competition (see next point for in-depth analysis).
  • Analyze your products and services to see what customers would need.
  • Check social media for users that talk about your brand.

Once you’ve narrowed down your target audience, adopting a customer-centric mentality can take your business to the edge. With this method, you’re essentially putting your clients first, then the sales and profit follow. By being a customer-centered business, you can boost customer loyalty—one of the foundations of a successful business.

Here are some tips to help you pave the way to a customer-centric organization:

  • Make efforts to determine your customer’s needs. Because your business centers on giving value to customers through reliable products and services, you should constantly listen and provide these needs accurately. 
  • Acknowledge customer feedback and concerns. After purchase and delivery of products and services, customers will always have something to say about your business. Take note as these will contribute to your progress.
  • Build multiple channels dedicated for customer reach. Communication is a key to a good relationship with clients. To keep in touch with your audience, create channels, where communication is conducive, through email, SMS, social media, and other platforms.

Don’t cut the relationship after the purchase. Ending your relationship with customers after they’ve paid you for your product or service is a grave mistake, as this is only the beginning of your connection with them. To keep customers loyal to your business, providing meaning to your relationship with them is necessary. This is done by helping them achieve their goals in relation to why they approached you in the first place.

Study Competitors

No matter what industry you’re in, you can gain a lot from studying competitors because they’ll have formulas that they’ve used to find success. In fact, the experience of your competitors can become your basis to create an effective business plan. 

As you’re planning your business strategy, you must find out what other businesses in your industry are doing to keep customers back. Some businesses have subscription services whereas others offer free items. If your competitors continue to gain customers because of their ability to incorporate technology into their services, you should consider looking at GPS asset tracking to ensure a chain of responsibility or hire web developers so you’ll be able to provide your future customers with a fully functional website. There are now countless businesses that offer GPS and located-based services that can help jumpstart your own business. 

Studying your competitors is vital as this will help you think of ways to engage with your audience and come up with a business model that sets yourself apart from others in the industry.

If you've never run a business before, you can learn many entrepreneur tips from competitors if you speak with the owners.

Many of them will be willing to speak with you because not only will they want to know who they'll be competing with, but helping you will benefit the industry because competition encourages hard work.

One thing that many businesses are doing is incorporating an investor tour guide system. This is when a business hosts a tour for investors to learn more about their company. Be sure to ask other businesses how they approach this because it will be easier to get people to start investing in your business.

Build a Website

After you've made a business plan and have learned about your competitors, the next thing you'll need to do is build a website. A website is crucial to the success of any entrepreneurial startup in 2020 because it establishes a business in the digital world.

Customers often learn about a company through the internet, so having a website allows them to interact with your business without visiting a physical store.

If your company will sell products, you can sell them via your website. This will increase your clientele because sales won’t be limited to local consumers. Having a website can also help your business create and retain relationships with customers as you can easily address concerns through your website.

Many businesses operate solely on the internet, allowing them to reduce their overhead because they don’t need to pay for business property. You can follow the same trend and start selling products online before you build a brick-and-mortar store. 

Since brands differ from one another, there’s no one-size-fits-all solution to creating a website. To design a website that truly reflects your company and its offers, you have to personalize it in a way that reflects the brand’s voice and identity. Check this out to learn how to make a business website.

Here’s a quick guide on the summary of the advantages of building a website:

  • Implement various digital marketing strategies, such as content marketing and search engine optimization.
  • Use your website as your online business card and portfolio to gain more clients.
  • Make your website an online resource and store at the same time.

Advertise on Social Media

Advertising with physical ads is no longer effective, even if your business is targeting local consumers. Most people don't look at billboards and posters when they're in public, so it's not worth it to advertise with them if the chance that someone will see them is next to none.

Social media is currently used by over 3.2 billion people, allowing you to target exactly who you want to become a customer. This means that regardless if your products are meant for children, teenagers, young adults, or parents, you can easily reach them by marketing on social media.

When you advertise on social media, you can choose the best social media marketing tools from a plethora of filters that allow you to narrow down who you want to see your ad. You’ll be able to choose from things like the gender, location, and age group of your target audience. You can even decide when your ads will pop out in your target audience’s newsfeed.

This method is much more effective than advertising with physical ads because your target audience will see the ads as they're scrolling through their feeds.

Advertising on social media is affordable for entrepreneurial startups because you can create a campaign based on a certain budget. If you only have $1,000 to spend on ad space, your campaign will reach whatever amount of people that the $1k will buy on the platform of your choosing.

Start Thinking About Entrepreneurial Startups Today

Entrepreneurial startups can be some of the most successful businesses today, but you must ensure that you go in with an open mind. Rather than focusing on money, think about how you'll deliver an excellent product to the customer.

If you have a business idea, we encourage you to start creating a plan and studying other businesses within that industry. From there, you can start executing the necessary steps to create the business.

Browse our articles to learn more about starting a business.


Blog Categories


Recent Posts

Search Site
© 2012-2023 Mike Gingerich Global, LLC    Contact   -   Privacy
magnifier linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram