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10 Steps to Maximize Your Digital Marketing Potential

10 Steps to Maximize Your Digital Marketing Potential

Digital marketing is nothing new; it’s been around since the internet first burst onto the scene. However, it is only in recent years that companies have started to take advantage of the digital marketing potential for their brand. Now, there is a personality to company accounts rather than merely being a faceless entity. These brands […]

10 Lucrative Hobbies You Could Turn into a Successful Home Business

10 Lucrative Hobbies You Could Turn into a Successful Home Business

Imagine if you could do what you love for a living, and if one of these lucrative hobbies could be the solution.  Studies show that having a job that you love not only makes you happier but helps you to live longer.  By turning your hobby into a business, you’ll wake up every morning excited […]

moving business processes online

Moving Business Processes Online

Businesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home.  As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continue […]

Preparing Your Team For Online Work

Preparing Your Team For Online Work

A year ago, you might have perceived remote working as a contingency for times when it’s completely impossible to have your team physically present. Now, things have definitely changed. This could possibly be the new normal for the next few months as we try our best to find a solution to this global pandemic.  Unfortunately, […]

5 SEO Myths Busted Wide Open

5 SEO Myths Busted Wide Open

In fair weather or foul, staying one step ahead of the competition makes all the difference. One of the hardest truths in business to swallow is that it doesn’t matter how great you are if nobody knows you exist. It doesn’t matter how much effort you put into refining your product, training your staff or […]

How Can Customer Training Programs Benefit My Business?

How Can Customer Training Programs Benefit My Business?

We’re all familiar with training programs designed for employees, used to improve the relationship between a brand and its customers, in addition to increasing the productivity of the employees. But not all people have heard about customer training programs; mainly because it’s relatively new. What does it mean to provide training to customers? The extended […]

Facebook-Launches-Competitor-to-Zoom

Facebook Launches Competitor to Zoom

Competitor to Zoom, Messenger Rooms by Facebook is the latest entrant in the video conferencing industry. Here are 5 compelling reasons to try this option.

5 Tips That'll Help You Erase Debt and Get a Fresh Start

5 Tips That’ll Help You Erase Debt and Get a Fresh Start

Getting into debt can often feel like getting thrown into the deep end of the pool without being able to swim well. It could feel like the more you flounder, the more you sink, and that your ability to erase debt and get a fresh start seems far away.  There’s no doubt that climbing out […]

the power of handwritten notes in business

The Power of Handwritten Notes in Business

Image via Flickr by marklordphotography Have you noticed your email inbox filling up faster with each new day? Perhaps you receive form letters, bulk emails, and outright spam with a frequency that makes your head spin. Businesses have seen a dramatic increase in the need to send out marketing emails and emphasize their social media […]

The Power of Comparison: Why Consumers Value Choice

The Power of Comparison: Why Consumers Value Choice

Everyone wants to be the go-to name in whatever industry they’re in. If you’re selling something, you want to crush the competition and have everyone buy your product. If you’re aiming to become a font of knowledge and sell a service, you want everyone to value your words over someone else’s. Regardless of your interests […]

Tech Tools That Will Help You to Grow Your Business

4 Tech Tools That Will Help You to Grow Your Business

Skill, knowledge, and experience in your field will only take your business so far. If you want to see your organization rub shoulders with the giants in its industry, you’re going to need a number of tech tools by your side. With the very latest and best tech tools that will help you grow your […]

8 Big Reasons Why Small Businesses Should Outsource IT Services

8 Big Reasons Why Small Businesses Should Outsource IT Services

As IT becomes a bigger part of all our lives isn’t the decision to outsource IT services going to be less common? Surely everybody will bring it in-house? Well, with the IT outsourcing market forecast to grow by 6% annually until 2022, outsourcing is very definitely alive and kicking.   If you run a small business […]

How Employee Development Helps Your Business Grow

How Employee Development Helps Your Business Grow

Your employees are your business’s most important assets. If you build your business on the backs of unmotivated and unhappy employees, your team productivity suffers and this will be reflected in your customer satisfaction. One way to increase your employee’s happiness and productivity is by investing in their professional development. This can be found in […]

The Simple Art of Delegation

The Simple Art of Delegation

Strong leadership requires a good understanding of your team and its strengths and weaknesses. The best leaders in the world are exceptional delegators. They know how to use this strength to inspire, motivate and build their employees—getting tasks completed on time and improving productivity through the use of effective delegation.  It can be a hard […]

Do Independent Contractors Need To Have Liability Insurance

Do Independent Contractors Need To Have Liability Insurance?

Independent contractors are people or companies that are not directly employed and are only engaged to perform a particular work or provide services to a general contractor. They are responsible for taking care of themselves and their employees, providing benefits including social security and even medical taxes. And although some other requirements can be fluid […]

Entrepreneurs: Watch Out for These Signs

Entrepreneurs: Watch Out for These Signs That You’re Biting Off More Than You Can Chew

Entrepreneurs are truly remarkable people. They’re intelligent, multi-talented, highly skilled and infinitely resourceful. They’re true autodidacts who love learning on their own terms and using what they’ve learned to inform and enrich their business operations. Many entrepreneurs became who and what they were because they refused to be constrained by their role or their employer. […]

Top Reasons to start-up a Business during a Recession

Top Reasons to start a Business during a Recession

Are you feeling depressed sitting idly at home in the dark times of Covid-19? Well, you can kill that idleness if you have some business ideas roaming in your mind by considering a business startup. Yes, you read it right. If you are a person who is enthusiastic about establishing your own business, then don’t […]

Getting your Marketing Personas Right

Getting your Marketing Personas Right

As is the case with all elements of website design, problem shooting is a critical part of the process. You need to solve any issues before they manifest and end up rendering the personas you have created ineffective. Read on to discover how to make sure you have your personas right. How many different personas […]

How to Identify the Main Purpose of Your Website

How to Identify the Main Purpose of Your Website

Are you considering starting a website for your business or feel like you want to make it more effective than it currently is? If so, one question that is necessary to ask yourself is, “What is the website’s purpose?” There are many different purposes, depending on the type you want to create. Main Types of […]

Want To Become A Change Agent

Want To Become A Change Agent? Here Is How You Can Be One

Change Agent, a terminology that refers to the individual who is specifically working on the transformational journey of the organization. This transformation may include an employee’s personal development, professional development, organizational improvement, and much more. In other words, the change agent is the leader who helps the organization to set up a direction towards change. […]