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Be strategic in choosing your social platforms. Answer these 3 questions to know which social media platform your business should be using.

COVID-19 has affected almost all business strategies whether negatively or positively, including online marketing. One of the major effects of COVID-19 is that because of shut down measures, lockdown implications, as well as social distancing, businesses have adapted to the digital forum as much as they can. The sudden adaptation to this space has affected […]

One of the most important aspects to ensure business success is effective brand promotion. This is because when more people are aware that your brand exists, then there is a great chance for you to gain a fair share of the market as soon as your target users become converted into paying customers. Following this, […]

If you’ve always dreamed of opening your own store, one of the first things you need to do is come up with a catchy name for your business. The name you choose should be unique and memorable so people can find it easily by searching for it online. However, snappy, memorable names are often hard […]

The Human Resources department is an important part of any organization, especially ones that are growing and evolving. Depending on how well your HR does its job, you may experience a significant boost in work productivity and overall growth. That being said, there are always ways to improve your company’s HR department. Today we’ll show […]

Google Page Experience Update is coming. Here’s all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

When it comes to building wealth, there is an overestimation of what it takes. Working hard day and night is merely one part of a larger and more complicated answer to creating a better investment portfolio. The others include investing and real estate. The smartest thing you could do would be to combine the world […]

It could be said that no industry in the world can avoid the necessary practice of having to deal with marketing, as this lies at the very core of almost every business model. Business is predicated on transactions taking place, and those rely on consumers having knowledge of the business, which takes you right back […]

When it comes to marketing, different tactics and strategies work well for different businesses in different fields. Marketing is a broad industry with seemingly countless underlying sub-categories within it, making the options from which to choose seem a bit endless.  This means it becomes key to identify your industry, such as sports marketing, and then […]

A comprehensive solution for communication and collaboration. In this article, we cover why you may want to consider Google Workspace for your business.

Email marketing is one of the most effective ways of reaching a bigger audience and advertising your services. The challenge comes with keeping it simple. It’s never a good idea to spam your customer’s inbox, as this could be counterproductive and could drive them away.  The goal is to develop effective email marketing techniques. When […]

If you are interested in starting your own online business or taking an existing business online, choosing the right domain is very important. Right now, more and more people are working from home and spending more time online. Phonebooks are out, web searches are in. If you want to be seen, your business needs to […]

  How crucial is it to improve your customer support for your business? According to HubSpot research, 80% of clients will stop doing business with you due to a poor experience. Can your business afford to lose eight out of ten clients? No company can. To stop the churn, it’s vital to improve customer support, […]

2020 has been one of the hardest years for business in the last 30 years. Since the start of March many businesses have been forced to change the way they work, and sadly not all have been able to handle the heat.  Today though, we want to guide you through these harsh financial times, because […]

A growing number of Americans have relatively little or no savings. Part of the reason for this problem is that the cost of living has continued to rise while wages have remained stagnant. Now more than ever, it’s important for you to take charge of your spending and saving habits to improve your financial health […]

Voice actors are the unsung heroes of the entertainment industry, and they can contribute greatly to any company or firm that chooses to hire them. No, they don’t make conference calls or manage crises; they have a different job, voice acting, as the name suggests. While the job is just as fun as it sounds, […]

Offices are one of the business aspects that are continually changing and improving to accommodate a more realistic approach to work. Offices of the past used to be quite eerie and depressive with a lack of color, metaphorically and literally. One of the major contributing factors in the industry’s progressiveness is the rising costs of […]

Crypto cards provide investors with no shortage of opportunities these days. The process of crypto trading with cryptocurrencies has never been easier. Of course, it can be tough for beginners to wrap their minds around the process. There are so many terms to learn and so much jargon to know. While crypto trading can be […]

When it comes to millennials and Gen Z, you may think that they’re all and the same when it comes to digital marketing, but they are not. A top-notch digital marketing agency will know this. And thus, they will know what strategies to use to reach millennials and what to use on Gen Zs. Who is a […]

Lead generation is always a challenge, but even more so in a competitive industry such as IT management. Fledgling services also tend to be limited in terms of resources. As a matter of fact, the majority of managed IT services are small or micro-businesses with 10 to 99 employees, or even less in many cases. […]