More and more people are now spending their time on Tik Tok and YouTube. If the success of these platforms has taught marketers anything, it's that video is an extremely effective form of advertisement. Effective marketing is driven by emotion. People are more likely to consider a business if they feel positive emotions when making a purchase. While words can be powerful, nothing beats the emotional impact of well-crafted video content.
Statistics indicate that the average internet user is 88% more likely to spend time on a website that has video content. For small businesses, it might be tempting to rely on smartphone cameras for video production. But given the fact that consumers are more likely to engage with excellent video quality, being cost-effective with your video marketing budget can end up costing you in the long run. Here are some ways that a professional video production company can help your business:
A solid social media presence is a very effective way for brands to build credibility with consumers. Video is the preferred method of content consumption for the majority of Gen Z. Research has shown that people are more likely to be interested in a brand after watching a video about it. So, to leverage social media to your maximum advantage, you need stunning video content for your business or brand.
Professional video production companies have a strong understanding of what makes an impactful video. Production companies have access to professional cameras and powerful editing tools that can help them craft excellent video content for your business. In addition, professional video production companies have extensive experience with narrative videos. By providing you with compelling, visually stunning video content that users are more likely to engage with, professional video production companies can help boost your social media visibility.
The quality of your video content can either make or break the consumers' perception of your brand. 62% of consumers reported that they are more likely to develop a negative perception of a brand if the video quality isn't up to par. According to the information available on Singularity Film, professional video production companies can develop both cinematography and narrative storytelling, helping your business attract more viewers as well as overall interest and traffic. This is especially true for music video production.
While it is potentially possible to make your own video content, unless you have professional experience with video shooting and editing, the content wouldn't be as good as that prepared by a professional. There are also additional costs associated with buying professional cameras and software for the best video editing. Without proper training, you might face difficulty with your videos, so it might be better to leave your video marketing to the experts. Professional videographers are aware of the best shooting angles and can capture videos that are of high quality.
The best videographers leverage the power of video editing to their maximum advantage. Video editing can transform an average video into a powerful, emotional visual that your consumers can engage with. Sure, you can buy expensive video software, but without proper skill and training, you will struggle to achieve a professional look. Video editing requires extensive attention to detail and technical skills. Professional video editors have years of experience creating engaging video content for brands. They know exactly which element will work in a particular video. Video editing is also a time-consuming venture. Instead of trying to figure out video editing on your own, you can leave video editing to professionals while you focus on other important aspects of your business.
It's a known fact that people have a more visceral reaction to visuals. A picture is worth a thousand words, but a video plays the entire story. Videos are a powerful tool to capture the consumer's imagination. As long as a brand can connect with its consumers emotionally, it would be a marketing success. The next time you’re crafting a marketing strategy for your business, don’t forget to give video content its due importance.