Bernard Shaw once said, “Without art, the crudeness of reality would make the world unbearable.” The reason this quote stands true is simple: humans need forms of expression to feel more connected to their mortality and living existence, as well as each other. Oftentimes we find ourselves cherishing art with a sense of epiphany and a feeling of needing to protect it. It makes us question the sublime and the mundane in an exciting and uncomfortable way. It could be said that art is the window to the artist’s soul. This is exclusive to the human race thanks to our cognitive abilities. Monetizing your art while possible, requires hard work and smart strategies.
Society has unfortunately not been developed in a way where artists can easily survive. This is a fact they have to reconcile with at some point or another, sadly. Art doesn’t guarantee profits, nor does it aid in technical survival. Thus, making it take the backburner in modern society. All this negativity aside, art still exists and thrives, which is why people have found ways to still live off of their passion. One way artists can find job opportunities in the US is through Lensa, a job search platform that caters to creative fields. It's an extensive database of job listings for artists in various specialties. This includes graphic design, illustration, animation, and more. It is important to learn how artists look to improve their skills and make themselves more marketable in the industry.
Many individuals still hold art to be important, even if it is often questioned, especially as a curriculum. It presents proof of levels of human sophistication and leaves behind cultural artifacts that can be studied in the future. Since art comes in many different forms, from architecture to paintings, sculptures, writing, and so on, it acts as a time capsule to convey messages across time.
As cold as present society may seem towards art, the creation of it has been a reality since our ancestral apes learned how to hold a stick and etch something into stone. It never was solely about expression but also a communication that is up to interpretation by others. Art helps you manage life and provides solace in the everyday.
It can be said that art makes you look past survival to find reason in just creating for the sake of creation. Once again, something unique to our being. The aesthetic pleasure we get from art, which can be found even in utilitarian items such as a table or a spoon, is what keeps it flourishing. The rich culture art provides is the reason you should pursue your passion as a career.
They say art is a game of copying and drawing inspiration. This is why before you even start, you should visit art galleries and museums, or even look around your city to try and find beauty in the things you see. The exposure you get to original works of art is essential in jumpstarting the flow of your creative juices and inspiring you to create your own.
Art takes time, and we’re not only talking about making it. Understanding a piece of art and having emotions about it takes time and thinking. If you spend time around art, it will become only natural that you start creating it.
As much as the previous paragraph emphasized the time it takes to digest art, it is still important to keep your current life going. In the beginning, find time out of your day to continue your artwork. However, still working rigorously. This balance will be thrown off with time as you start feeling more passionate about your creations.
Creating art is a journey for getting to know yourself. You'll start to find the time to discover new aspects of your psyche as well as your skills. You will also need to make time to get to know people who circulate in your local art crowds. Not to mention, online to build up a network slowly. This will help you in realizing your goal of monetizing your art.
As mentioned above, you need to discover new things about yourself to challenge your current beliefs and methods. To monetize your work, you will also need to polish up some of your soft skills. This includes communication and presenting, especially if you’re seeking art jobs in the US.
The marketplace for artistic creations has a standard for wanting eccentric people. Often, they are direct with what they are saying and tell a story alongside their artwork. This expectation can be stressful if you are an introverted person. As much as the industry should be open to letting people grow and develop their skills, it’s better to do it before making the career change.
Going to art fairs, gallery openings, or other art events gives you insight into how your future can look. Especially, if you choose to pursue the more classical side of an art career. Not only is this a great addition to your network, but it also gets you comfortable with the environment. After all, you will be spending a lot of your time in this network.
You won’t be in control of lighting, your audience, or placement at art fairs. This challenge will only make you stronger and force you to come up with creative solutions on how to present and sell your art optimally. Art careers are all about building relationships. This is easier to do when faced with your potential buyers and audience directly.
If you’re going on a digital route for your art career, you will need to implement digital marketing strategies to grow an online following. Going to conventions with the merchandise you create is a great business plan for selling your art and being highly profitable. The same marketing strategies can also be used for a fashion career, which we will discuss below.
Joining the fashion industry is a more stable option for an artistic career path. You can choose to be a clothing designer, textile designer, garment technologist, fashion illustrator, and so on. These jobs all necessitate lots of creativity but are also highly adapted to the capitalistic side of society as well as the utilitarian needs everyone has.
Go to fashion shows, and visit private design studios, or niche clothing stores to find inspiration. Then, start making connections with other creatives in the fashion industry. Building a following will take time and luck but can massively pay off when done right. People will always need clothes, they count as a necessity, unlike luxury items such as paintings.
By working with art dealers, you not only build your network but also end up focusing on the business side of your creative career. The monetization of your creations is crucial for your survival. This is why the symbiotic relationship between art dealers and artists is so strong. Dealers love having art, working with art, and selling art.
There is a corporate side to everything that has to do with money. Creating compelling art while managing a business is hard to balance for an aspiring artist. The key to efficiently pursuing your career is to understand the way any art business works before jumping into it. Art is a big commitment, and you need to keep doing it to make money.
As demanding as it is, with the right connections and the right target audience, you can hit your business out of the ballpark. You will need to manage inventory, manage your time, organize product exposures and shipping, decide on pricing, manage finances, make a marketing strategy that works for you, and so much more.
You have the option to take courses on artistic subjects that also include business and planning. These courses tend to be underfunded but pay off in the long run if you choose to pursue art.
You won’t be a high earner as soon as you start your art career. Meeting people and finding an audience all take time, even if you are dishing out art faster than they can buy it. It is recommended you maintain your regular job and start your art career on the side. This way you can keep a stable income while monetizing your art career.
If you put your mind to it, you will be able to find success in the world of arts. Even if it seems difficult, especially in the present day. Skill can only take you so far in art. Thus, you will also need cunning intelligence when monetizing your art creations. Remember that there is always demand for something, it just takes the right time and place to fulfill it.