Until recently, most capital market investment vehicles have stubbornly stuck to the old-school model of funneling activities through brokers and fund managers. This scenario is rapidly changing as a new generation of tech-savvy investors demand more information and access to companies that interest them.
That’s where the Fresh Capital Markets Management System comes in. The platform provides a more profound, data-driven understanding of current and potential shareholder bases. Thus, allowing them to guide issuers through the entire capital raise cycle. Companies can connect directly with investors without a middleman. This helps to increase understanding, while growing demand, and raising capital without incurring fees.
After a company is onboarded to the Fresh Amplify system, a portal is created with company branding. Investors have access to the typical announcements. Additionally, they gain access to videos and other interactive engagement activities with access to company representatives. This allows them to ask questions privately or for all to see.
Rather than being bombarded with emails, new investors land on a Welcome Page. They can explore ASX topics, annual reports, and investor presentations at their convenience.
With administrative access, issuers can go through the back end of the Investor Hub to get information about all investors, not just the top twenty. Data includes;
Information about investors is displayed visually for easier and quicker context, as well as for spotting trends.
The Fresh Capital Markets Management System is connected directly with the Australian Securities and Investments Commission registry. Companies can gain access to emails and addresses that can be downloaded and used in other campaigns. Physical locations may come in handy when planning road shows to drum up more support during an equity raise.
The system also identifies any sophisticated investors (high-worth individuals or entities that can participate in deals at a wholesale level). This pool of investors represents an enormous potential for issuers.
For companies, the platform provides insights into how many investors are committed, how many shareholders were lost, and how many returned over a certain period of time. If downgrading trends can be identified early, companies have the opportunity to engage with investors to discourage a selloff. This can have a greater impact on the financial health of the organization.
Using sophisticated machine learning techniques, the Fresh Amplify system takes into account market data to determine the amount available for a share purchase plan (SPP) with 94% accuracy rate so that you don’t leave money on the table that could be better spent invested in your company.
Race Oncology, for example, took control of its capital needs and raised $29.7 million through the Fresh platform in an oversubscribed SPP to advance a promising cancer drug. The Fresh model predicted that Race Oncology would raise $20 million through an SPP and its data gave the Race team the confidence to go forward.
The past placements page also provides historical data on other SPPs to gather learnings and best practices. This information can be viewed at the time of settlement, and then one week, one month, and one quarter afterward to see how the plan performed over time.
Raising capital without fees reduces the cost of capital and creates more predictable outcomes for the company.
