LinkedIn Free vs LinkedIn Premium
When people think of social media, the two platforms that come to mind first are typically Facebook and Twitter. However, in the business community, LinkedIn is the dominant social network of the professional community. Users spend an average of nearly 10 minutes per day on the social platform. Users of LinkedIn say they are 50% more likely to buy from a brand they engage with on the platform, thus making the case that LinkedIn should be part of any business’ social strategy.
LinkedIn has two versions, free and premium. The free version is used by the masses and covers the social media aspect of the platform: individual profiles, search tools, connecting, messaging, posting articles, groups, and so on. According to LinkedIn’s help center, the free version features include ability to:
- Build your professional identity on the web.
- Build and maintain a large professional network.
- Find and reconnect with work friends and classmates.
- Request and give recommendations.
- Request 5 introductions at one time.
- Search and view profiles of LinkedIn members.
- Receive InMail messages.
- Save 3 searches and get weekly alerts on them.
The premium version has a few major feature differences:
- You get more profile searches, free gives you 100 while the first level of paid gives you 300.
- Ability to see who’s viewed your profile across the last 90 days, as compared to the free version that shows only 5 days.
- More saved searches, which is beneficial to a sales pipeline.
- Better advanced searches into things like company size and seniority level. There are up to 8 filters that can be applied for targeted search.
- LinkedIn Premium also offers 4 features only available on this level- Multi-featured InMail, keyword suggestions, applicant insights, and open profile.
Types of Premium Accounts
If you’ve made the decision to move to a premium account, you can now choose the membership that best suits your needs. LinkedIn offers four premium tracks, which are tailored for:
- Job Search – Aptly named for those seeking employment opportunities, the jobseeker includes direct messaging to recruiters, applicant insights, advanced ability to see who viewed your profile and featured applicant status opportunities.
- Talent Recruiter – Specific features of Recruiter include InMail messages and templates, advanced search, candidate tracking, design capabilities, unlimited profile searches, … plus all the standard premium features above.
- Sales Navigator – Features of the Navigator include InMail messages, advanced search with Lead Builder, lead recommendations and saved leads, real-time sales intelligence, and unlimited profile searches.
- Premium Professional – The premium business track has InMail messaging, advanced search capabilities, extended who’s viewed your profile and unlimited profile searches.
Each one of these premium options requires a monthly subscription cost, which can be done month-to- month or as an annual purchase. The annual purchase price is typically discounted 20%.
You’re likely familiar with the free version of LinkedIn but how about the premium options? Whether you are seeking the right job, to hire the right person, to increase your professional networking opportunities, or to grow sales, LinkedIn has some key tools that might be of value for your specific need. LinkedIn has proven to be an essential tool for companies and professionals across the business spectrum. Hopefully, this outline of premium options gives you some new insights on tools you might be missing.