Keyword Optimization Tips For Getting TOP Rank in Google Search - Build On The Principles Of Evolution

Every experienced SEO specialist knows this one thing... Publishing pages and posts without an exact understanding of which keywords we want to target and grow in SERP is a big mistake. How do you get TOP rank? No matter how great your content, if users can’t find it, it doesn't help you.

So, if you want to get a lot of organic traffic, you should always seek to improve your own technologies and processes. From niche/keyword research to getting the TOP results you want, do you have technologies and methods in place which give you these key search results?

In this tutorial, I share with you our internal and simple step-by-step guide that gives regular, top search results for targeted keywords. The main advantage of this guide is to learn a scientific approach using evolutionary principles.  

What do we mean by this?  Let's dive in and learn!  First, some definitions.

Scientific approach in SEO

Scientific approach in SEO is the process of getting results with two main methods of science: observation and experiment.

Evolutionary principles in SEO

Evolutionary principles in SEO is the process of getting results when using 3 criteria: variation, heredity, and selection.

Let explore all of the steps of our process and I will show you how these principles work.

  1. Keyword research

We can use online software that helps us check on page seo score - Sitechecker.  

If we want to grow organic traffic to the main page of site, what should we do?

The first step is keyword research. We put all possible queries for that page in Kparser and start our collecting of long tail suggestions.

What do all of these keyword results give us? They include information such as:

  • We can find keywords with the best proportion of volume/competition
  • We can find which keywords better to use in our H1-H6 tags
  • We can expand our general semantic core by adding the big list of different long tails

When you gather all keywords you want, you can go to creating content which would be loved not only by people, but by machine search algorithms like Google and Bing as well.

2. Optimizing content

To create a great SEO optimized page we use the Yoast SEO plugin in Wordpress or similar checklist.

Remember, full SEO optimization isn’t guaranteeing that users will like your content. Users’ love depends on the uniqueness and completeness of your content. But ranking in SERP vary depending on the correct structure, length, using meta-tags, correct keywords and links.

So, the best way forward is to create interesting content with important details, screenshots, which organically includes a list of all of your important keywords.

3. Get feedback from search algorithms

Within 1-2 weeks Google PageRank algorithm will rank your page. For every keyword your page will have a different position. So, pay attention to one important aspect... We don’t know exactly which keyword phrases your site will be ranked for and on what position. That’s why the more long tail suggestions you use, the more chances to get TOP rank for some of the keywords you have.

So, after 1-2 weeks, we can see in Google Search Console (reports are created in Data Studio)  what keywords are performing the best by reviewing:

  1. Number of impressions
  2. Number of clicks
  3. Average position
  4. % CTR

Depending on this data we can then choose keywords by which we will expand our content, create anchor links, and PPC ads.

In other words, we make conclusions from the first experiment by getting feedback from the search engine algorithms.

In our example, we take the keywords in the first 20-30 positions and try to improve our page by adding or changing content.

4. Re-optimize content

By comparing exact keywords on the page we can see that some important phrases were omitted in the first time of creating the post. So, we now go back  and expand our content with all keywords that have a chance to get TOP rank.

On the screen of Ahrefs we can monitor changes in positions for every keyword. It also provides great feedback of our work on page content (but not only one, ranking can improve also due to other factors).

5. Summary results of SEO experiment.

So, now it is time to draw some conclusions.

Observation in our case this means an activity to understand factors that have influence on the positions. We want to understand the logic of the search engine. When we find some patterns that we think work, we are going to experiment.

Experiment in our case means making changes on the page that can improve our positions. We can change title, H1-H6, description, text content for keyword phrases and test it.

Variation principle in our case this means that we use a big list of different keywords on one page.

Selection principle in our case this means that after 1-2 weeks we review and determine keywords that ranked in the top  20-30 positions that we can use to improve our content.

The more you create pages and make experiments, the more you’ll understand how to adjust, improve, and make an ideal page for people that also works well for search engines.

Questions or thoughts?  Ask below!


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