We spend a lot of time online making your business depend on its online presence. Building a website for your business has many benefits, like introducing your products to new customers, establishing a trustworthy brand name, and having more accessibility. It's more reachable than billboards and more affordable than TV commercials. The steps on how to build a simple website for your business are doable as well.
Don't know where to start? We have gathered the steps you need to build a website for your business.
If you want your website to best represent your business, you need to start planning it from scratch. Ask yourself, who am I building this website for and what will it be used for? You have to decide what you want to do with your website, whether it's selling products, showcasing your services, or providing information about them, or all of the mentioned, to know how to build it. It's important to know your target audience and what your business is offering to them. Planning will help you decide the design of your website as well.
Logos are the first thing that eyes notice when visiting a business page or website. It's simply the face of the business and can convey that your business is trustworthy, professional, and of good quality. You can use your business logo if you already have one, or you can design a new one. You can find free and paid options to design a logo across the web. Favicons are the icons that appear next to your website's title in your browser. It helps the user know which tab has your website running when many tabs are open, among other benefits. With the help of favicon generators, you can create a favicon for your website. You can use the generators to make ones from scratch or use an existing image, like your logo.
With your website's function and partial design in mind, it's time to start the technical work. The first step in starting a website is choosing a domain. A domain is the name users will type to visit your website. It's advisable to use a short, catchy domain if available so that it's easy to remember. Your Web host will store your website and its files. Choosing a good web host will make all the difference in building a fast, secure, and reliable website. You can buy domains and choose a web host separately, but some web hosts offer the service of securing a domain name too.
The overall look of your website can leave a good or a bad impression on viewers. It can look perfectly professional with the right colors and fonts, and it can be poor with others. It would be a good idea to pick a theme and work around it, depending on what your business offers. Layout is another part of the design. Making your website easy to navigate will drastically improve the user experience. Make sure to add different pages, like a homepage, an about page, a services page, and a 'contact us' page.
This is an easy step. Test to see if you can access the website. If you can, does it look good? Is it fast loading? Is it secure? If all checks out, you have made a website for your business.
One of the functions of a business website is to market your business, so you have to market the website first. Marketing will help you reach a wider audience and get more clients and customers. You can market your website through social media, emails, blogs, and Search Engine Optimization (SEO).
It's easier today to have a website than ever before as it is affordable. Another thing to consider is where you have your site hosted. Some hosts cost more, and some offer more features and their infrastructure helps with overall site speed. It's good to view a web hosting comparison to make an educated decision. Overall, it is a great investment. You start by planning for it to fit the purpose it serves and then you take off. There are many web hosts and domain name retailers that offer customizable options at suitable prices and they give you the freedom to design your website how you see fit. Having a successful business isn't an easy task, but the process of how to build a simple website for your business shouldn't be too difficult.