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How to Build a Brand Identity

No matter the industry you’re hoping to break into, building a brand identity can be challenging but incredibly rewarding. Creating a brand identity is both creative and strategic, allowing you to position your brand in a specific way to achieve success. Your brand identity is essentially the personality of your business, which is what leaves a lasting impression on your customers. 

With that in mind, it’s important to build the right kind of identity to accurately depict who you are. Concept Incentives provide some insight into building a brand identity that can work to your advantage. 

Get the visuals right

Your brand identity is made up of different elements, but the first thing customers will notice is the visuals. This includes your logo, choice of colors, typography, and any other signage. It’s key that the visuals of your brand depict the right message that aligns with your business type. 

The visuals of your brand should be simple, memorable, and versatile, as it’s used on a huge number of materials from digital to print. Just remember that while your logo and other visual elements are important, they are just one piece of the puzzle.

Targeting an audience 

Deciding on the purpose and positioning of your brand is another part of the puzzle. This includes making sure you know who your audience is. Whether you’re selling a service or a product, who are you trying to sell to, and what will make them more interested in your brand?

Targeting the right audience can make all the difference in how successful you are, as it means you can home in on what you’re offering and why. It can also ensure you adopt the right tone of voice that resonates with your audience, which can impact your brand’s tagline and language used in marketing materials.  

Advertising your brand

Once you’ve chosen your brand visuals, identified your audience, and created the right message, it’s important to advertise your brand in the right way! Advertising and marketing your brand can be done in so many ways with print and digital marketing, but the ultimate goal is for your brand to become recognizable and memorable for the right reasons. 

Promotional products in particular can be a helpful tool for any brand. With so much choice, it’s easy to find a product that sells your messaging, from corporate technology to eco-friendly bags or drink bottles. Promotional merchandise can result in a very visual representation of your business, giving something tangible to your prospective audience to help remember you.

When used alongside other advertising tools such as social media, you can be sure you’re covering all angles to help launch and enhance your brand when you take the time to build a brand identity.

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