There are lots of ways to bring in new customers online. But, what if you want to get prospects to call you rather than going to your website? That’s where Call-Only Ads from Google come into play. Below we explore what they are, why they’re good for tradespeople and local businesses, and how to harness them effectively.
Put simply, this marketing tool from the world’s biggest search engine is an effective way to reach out directly to potential customers and get them on the phone quickly.
The ads show only when someone searches for a particular service, product, or company name. Therefore, it's easy for users to find what they're looking for without having to sift through unrelated results.
Plus, these types of ads are typically more cost-efficient than traditional text-based search engine advertising. This is because there is no need for additional "click" fees associated with interactions leading offsite.
It’s a breeze to create custom campaigns that target specific geographic regions and demographics. Now, you can reach out to exactly who you want when you need to. Whether that’s local clients around your area or new prospects across the country.
As you’d expect, this suits businesses with a local reach and a particular area of operation to serve. For instance, they can be impactful as part of an HVAC marketing campaign, making sure people can call you or your team directly when they need your services in a hurry.
Setting up targeted campaigns with Google Call-Only Ads is the key to achieving the best results. You'll want to make sure that you're targeting the right people in the right places and at the right times.
To do this effectively, start by making a list of all of your services and products that could be advertised with call-only ads. Then create separate campaigns tailored for each service or product. Doing this allows you to target them more precisely. Remember to target based on their relevance to specific geographic regions or demographics.
Finally, consider when and how often your ads should appear. Consider peak hours when customers are most likely searching for your services or products. This is the best way to help maximize their impact.
A well-written Call-Only Ad campaign will have the phone ringing off the hook. As such, you'll want to make sure that you've conjured up compelling copy that catches people's attention. Ensure that it conveys a clear message, and encourages potential customers to take action.
For this, you’ll need to identify who your target audience is and what makes them unique. This will help you create ads tailored specifically for them.
Next, focus on creating catchy headlines with a strong call-to-action. This can entice users into calling directly from the search results page.
Most importantly, don't forget about including relevant keywords so that when someone searches these terms, your ad shows up. If you’re not sure which keywords to work with, using research tools will let you narrow down your options.
Last but not least, don’t just assume that if calls start pouring in and sales rise, your ads are working as intended.
Actually, track performance by looking at call volumes, and asking callers where they heard about your business. You may even want to create separate numbers for each campaign to get a better idea of what’s working.
A good Google Call-Only Ad can send your business stratospheric in the local area. That said, perfecting it takes time. Get settled in for a process of testing and tweaking rather than anticipating sudden success.