According to recent statistics, there are over 1.65 billion monthly active Facebook users in the world today. One of Facebook's newest features to help businesses to market is live video. You don't need special equipment or any special software, all you do is open your company Page in the mobile App and click on the live video icon where you publish a new post!
With this feature, you can see the number of people watching, along with their names and comments. As soon as the video is over, it's saved and posted on your timeline automatically as a new video post others can watch. You can share it on other social media platforms, such as Twitter, or even embed it in your website.
For your marketing strategy to succeed, you need to come up with ways to connect with your target audience. For instance, if you're selling products through your blog, use the live video to introduce new and updated products to prospective customers. Simple demo’s and “how to’s” done live can personalize your brand and build trust with viewers.
Customers need to know how a product will improve their lives or what problems it solves. Sometimes it's challenging to explain the details using text or even an image. Use Facebook live video to show viewers’ precisely how your product works. You can show features or go into the plant and show some of the equipment and process of production. People like “behind the scenes” details and this can help them identify more with your company and services over others. It works for retail, service oriented businesses, and even manufacturing.
Holding a Q&A Facebook live video session will give viewers an opportunity to ask questions and get a response in real time. These questions can give you ideas on how to improve your product, business model, as well as create future content. Again, it can help set your business apart from others. It’s like a 1-to-1 client meeting done efficiently because it is 1-to-many!
Here are some tips on how to create Facebook live broadcasts.
Inform your audience that you'll be going live on a particular day and time. Use Facebook posts to promote this and even Facebook Ads. One of the best ways to do this is with a short preview video and post it on your Facebook page. Highlight the topics you'll cover so viewers have a clear idea what to expect when they join you for the video. Be sure to share this on other social media sites your business uses and get word out via your email marketing list as well.
Before you start shooting the video, prepare to avoid distractions. Choose a location that has good light, a nice backdrop (simple is best), and no background noise. As well, be sure to forward phone calls to voicemail and turn off your email alert to avoid distractions during the broadcast!
That’s it! You can go live easily for your business and connect with your fan page community. Why do it? Facebook gives precedence to live video in the news feed, showing it to more of your fans. As well, they are alerted when you go live so it gives more ways to stay top-of-mind and set your business apart from others.