Social media has become a big player in the world of advertising. Thanks to social networks such as Facebook, Twitter, and LinkedIn, the advertising methods of the past are being given a run for their money. In this technology-driven era, mobile apps, tablets, and laptops have taken marketing and promotion to a whole new level.
Businesses are spending more and more of their ad budget within social media each of the last four years and the growth shows no signs of slowing down. If you want your company to receive exposure, social media is one of the most available and inexpensive options in today's business world. The keys are finding the right tools that can work for your business.
Everyone knows that Facebook is fairly simple to use. The more likes and shares your business page receives, the higher the number of eyes that see your future Page posts. Updates concerning your company and the products and services it offers have the potential to be read by hundreds if not millions of people within just a few days, with a minimum cost involved in Ad spend. Facebook Ads are an amazing tool really because of the powerful ad targeting options Facebook offers within the Ad setup. You can reach just your ideal audience with simply a few strategic clicks in Ad setup.
One of the newest and most exciting features on Facebook is their “Local Awareness” Ad feature, which was first launched in beta in October of 2014. This feature was specifically designed to act as an advertising tool for local businesses to get an Ad in front of their local audience.
Ads for your business - which can now be created directly from your business’s Facebook page – allow you to target people who are near your business or who live in the area. These kinds of ads will directly reach more people in your specific area than any other kind of advertising. Since the majority of Facebook users use Facebook on their smartphone, and since the Facebook App offers location services, these Ads can literally target a local person that fits your Ad target demographic when they are near your store. So, for instance, if one of these ads is deployed and person is walking on a street one block from your business and stops to check Facebook while waiting to cross a street, the Ad could be delivered to them at that time! Neat right?
Facebook currently offers two Call-To-Action buttons for these Ads that will allow your business to connect with your unique local audience, resulting in a higher amount of offline sales. The two buttons are:
It only takes a few minutes to create your Local Awareness Ad, and it is all done on your Facebook page. It’s super easy and can be set up in three easy steps:
That's it. Facebook’s Local Awareness feature targets the right audience by advertising to people when they are close to your business or who live within a few miles of your vicinity.
So, consider this new feature in Facebook Ads for your business if getting foot traffic or more calls is important to your business.