It's a mobile world and Facebook Instant Articles and Google AMP help you up your game!
If you aren't making use of Facebook's Instant Articles and Google's AMP service, you could be missing out on speed and traffic! Both are tools designed specifically for sites to give ease of use to mobile viewers.
In this episode of the Halftime Mike podcast I dive into what Facebook Instant Articles are as well as Google AMP, and the reasons you might want to consider each.
Ready to dive in?
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Lets's define them: Facebook Instant Articles and Google Accelerated Mobile Pages.
Facebook Instant Articles: This is a newer mobile format developed by Facebook which is used to serve pages rapidly to visitors accessing website content from the Facebook mobile app.
Google AMP, as well, is a mobile format developed by Google, which can be delivered to visitors accessing your content from Google, Twitter, LinkedIn, and also Pinterest mobile apps.
The Facebook Instant Articles and Google AMP formats are built to load instantly on mobile devices and designed for higher engagements, resulting in improved News Feed reach and they also have great benefits for Search Engine Optimization, including natural page rank in Google.
Search engine optimization and social media discovery are extremely important when it comes to growing traffic. Both the Facebook News feed and Google PageRank rely on performance metrics such as page load times and visitor engagements to rank articles. Instant Articles, in particular looks to engagement and Google to page load as a ranking factor.
Native mobile formats such as Facebook Instant Articles and Google AMP offer new and powerful advantages when it comes to page performance. These mobile formats preload content and cache media files on their servers, allowing articles to load instantly for readers on mobile devices when they are accessed.
Facebook Instant Articles and Google AMP offer opportunities for true mobile experiences to captivate and engage readers. These systems allow for a number of advanced features specifically designed for mobile content such as audio captions, interactive maps, tilt-to-pan photos, and more.
Both Facebook Instant Articles and Google AMP offer specific layouts designed to maximize social engagements, for Facebook it can increase engagement including Likes and Comments, while for Google it can increase pages consumed and time on site.
Facebook Instant Article symbol on shared link post.
While still fairly early, there are a number of plugins for WordPress users that make setting up Facebook Instant Articles and Google AMP relatively simple, even for the non-developer. I setup Facebook Instant Articles in about an hour and was approved in less than 24 hours. I'm in the process current with Google AMP.
Facebook Instant Articles Configuration in Page Manager
The bottom line is...speed matters. With WordPress plugins for each of these tools, it's not a huge leap for your business to setup these speedy, mobile ready tools.
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
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