Conventional wisdom suggests that the easiest way to build your sales is to sell to your existing customers. This is because you won’t have to push your products and your business. Additionally, you do not need to start the relationship from scratch. Your customers will already be aware of the service you provide and the quality of your products. Therefore, will be more susceptible to your marketing methods.
Of course, you still have options available to you on how you actually go about this. Furthermore, this could be automated over time to reduce your costs further.
The idea of supplying customers with incentives to encourage them to make a purchase is certainly not a new idea. However, a lot of businesses in the past purely reserved this for getting potential customers in the door. They offered free samples or custom swag items as a thank you for their first order. Thus, very few kept the relationship building or ticking over by ever offering more than this one-time offer.
By offering these as an occasional incentive to build sales or adding them to orders over a certain price bracket as a thank you, you could find that your customers are a lot more motivated to keep ordering from you.
Of course, you can take this a little bit further and offer your customers special discounts during the ordering process. Consider offering them just before payment is complete or as an upsell straight after the initial order has been placed. This will then be open to all customers, no matter how long they have been purchasing from your business.
Offering discounted items with the idea that the more the customer buys, the more they’ll save, will often result in more sales for you.
Undoubtedly for this to remain profitable for your business, rebate management software would be a wise investment. Thus, you’ll need a well-worked-out strategy in place. This will save you the headache of offering too much for too little or not offering enough to make a difference to your sales or your profit margins.
As you’ll be using these tactics across the board for new and current customers, you could make more of the savings that you’re offering. Posting news releases on social media platforms to drive high-quality traffic to your website. Eventually, your sales social pages could enhance your sales and profits even more.
This can be built on further by hiring the services of a social media influencer. This should be someone who works with products and services closest to your own. This is because they’ll already have a following in your niche market who hang on their every word and product recommendation. Once these individuals make a purchase from you, they’ll then become customers for you to sell to as often as you like. Or, you can shower them with gifts and samples to encourage them into more of your range.
If, up until very recently at least, you’ve just been selling from your own website, you’ll find that you’re missing out on a very wide customer audience on established selling platforms. Although it’s wise not to just put all your eggs into this one basket, as you’ll lose some control of your business, dipping your toe into other platforms to build your sales and awareness can be extremely profitable.
Large, popular selling platforms such as eBay and Amazon have many millions of visitors who will choose to search for products on them before looking elsewhere. As it’s incredibly likely that they’ll find what they’re looking for, these customers rarely look to search engines. Thus, are highly unlikely to stumble across your website or your products.
