What To Consider When Buying A Domain Name
When building a website, you might want to allot extra time generating and buying a domain name, which is the address of your website. Not only is this a standard when building a website, but it also has an important role in getting your website traffic, converting customers, and allowing you to have an edge over your competition.
In fact, scoring an outstanding domain name can bring several benefits to your company, which can include the following:
- Gives you credibility
- Boost your search engine optimization (SEO)
- Initiates branding
- The website can be easily found by customers
- Strong online presence
- Connects you with the right target market
With those things in mind, you need to make sure that you’re able to acquire the best domain name for your business so you can maximize your site’s potential. For best results, consider purchasing premium domain names instead of regular ones. This link explains the benefits of premium domain names, which are more preferred by business owners since they’re short, brandable, and great for SEO.
Factors to Consider When Buying a Domain Name
Now that you’re aware of what a domain name is and what its advantages are, the next step is to purchase one. This can be a good investment when you want to attract as much traffic as possible, while at the same time generating profit from your website. Since there can be a wide range of available domain names, here are some factors that you should consider when buying one:
It’s Short and Memorable
As much as you’d like to personalize your domain name, resist the temptation of making it too long. When purchasing a domain name, make it easy to type and remember. Avoid using special characters and numbers, and try to use common words that are easy to recall. Moreover, steer clear of changing the spelling of familiar terms.
It’s also helpful to avoid using words with two different spellings such as ‘color’ and ‘colour.’ If it’s absolutely necessary to use one of those words, register both domain names and have those links automatically redirect to your website.
As much as possible, your domain name should be the same as your business name. This way, customers won’t have difficulty finding your website. If, for example, your business name is ‘Dogs for Life’ but your domain name is ‘animalsforever.com’, this can sound confusing to your customers and they’d have a hard time remembering your domain name.
When creating a domain name, it’s always wise to plan for the long term so you won’t have to constantly rebrand your company and keep changing domain names.
One way to do this is to avoid using slang and/or pop-culture references in your domain name. While these words can help target a specific demographic, they eventually fade and lose their popularity. It isn’t worth it to frequently change your domain name for the sake of keeping up with current trends as you’ll have a hard time maintaining loyal customers because they won’t be able to find your site easily.
Has Relevant Keywords
When deciding on a domain name, it’s ideal to add keywords related to your business. For example, if you’re selling home furniture, you may want to add the word ‘furniture’ or ‘home’ into your domain name so potential customers can easily associate your website in that niche.
There’s also no harm in checking what keywords your competitors use and how they use them. Not only will this give you an insight into how other businesses utilize domain names, but this also allows you to double-check whether or not the domain name you choose can be confused for a competitor’s site.
When purchasing your domain name, make it a point to buy from the best domain registrar so you’re guaranteed maximum security for your domain name.
Further to security, you might have competitors who will copy your domain name so they can fool other people into thinking that their website is legitimate. To prevent this from happening, consider purchasing a different top-level domain and go beyond the .com extension. Other domain extensions you can choose from are .net, .co, .store, etc., then automatically redirect those domains to your website.
Buying a domain name isn’t a simple task that can be overlooked when it comes to building your e-commerce website. You need to consider several factors so customers won’t be confused or have issues visiting your page. Consider following the tips mentioned above so you’ll choose the best domain name for your business. Don’t forget to check as well if someone has already taken your preferred domain name.