There’s not much you can do in business without your customer. They’re why you exist and should be the main focus of your company.
Many businesses are failing to connect with their customers for various reasons. They want to know what to do about it. See how to connect with your customers on a more personal level.
Build a community with your customers just like you would within your own neighborhood. Firstly, get them acquainted with the brand. Let them know what you stand for, why you’re here and you can make their life easier. Invite them into the office for seminars. Or give them a call on the phone and ask how it’s going. Inquire about what they like and don’t like about your business and how it’s run, so you can promise them improvements. Hold events and hand out company swag and t-shirts for them to wear, and spread the word about you in the community. You want the customer to know you care and are open to listening.
Most companies send out emails that are on blast and go to everyone they know. Try segmenting your emails so they hit the right people at the right time. For example, don’t have reminder emails go to everyone because some people have already completed the task and it may make them feel untrusted. Also, split your groups between current, past and potential customers. Market the language in the email differently according to who you’re talking to in the email. These are little touches that go a long way, and there’ll be less of a chance they get deleted before opening too.
Marketing through text message or using bulk SMS marketing companies, is an effective way to quickly reach your customers. It’s efficient and unobtrusive for the user. People are already texting on their phones so it makes sense that companies would want to be there too. It’s more effective than email and gets to the user quicker. There are many other benefits you’ll find with a company's such as Reach Interactive who specialize in this form of marketing.
Additionally, SMS marketing systems are handy for sending appointment reminders or promotional and savings texts. It’s simple for the marketers to set up on their end too. This is changing the way businesses communicate with their customers and it’s right in line with the current technology.
Social media is extremely popular for communicating and sharing information; making it a marketer’s dream world. Social media marketing has come so far and continues to grow each day; it is the perfect avenue to reach your customers and become noticed. With social media, engagement is the name of the game, as you need to build communities and get your customers talking. Answer their questions and solve their problems on social media. Post content that they want to comment on and share. The more interaction you pull out of them the more time you’ll be able to spend connecting with your customer.
Your customers are everywhere these days. It’s hard to keep up, but necessary if you want to keep your customers engaged. These are a few ways to connect with your customer on a more personal level.