An introduction to using LinkedIn for Business
Back in 2003 when LinkedIn first launched it started out predominantly to allow people to search for jobs or for recruiters to find candidates. Today, the site has expanded to an enormous networking site that has, with 106 million unique users per day.
With powerful statistics like this, it is no wonder that the way people use LinkedIn has evolved to fully optimize its reach potential. If you’re not using LinkedIn for your business, then you are missing out on a huge opportunity.
New to LinkedIn? – Tips on getting started
Build a strong profile – If you’ve not ventured into the vast networking site, then it can be a little confusing getting set up. The first action should be creating a strong profile. Don’t be too worried about how to make a good profile, as LinkedIn will provide you with a ranking for your profile so you know which bits need to be improved upon.
Check your profile is public – If you want people to be able to find you and contact you, you should open up your profile so that if people search for you on a search engine such as Google, your LinkedIn profile will appear.
Create useful content – If you create useful content through videos, infographics, articles and images that people want to share, you are going to expand your network and drive increased lead generation. If you aren’t very experienced in content creation, then marketing experts like Click Intelligence can help do this for you.
Make your contact details visible – Whilst there is a section for your contact details, include your contact details within your profile summary in a place that is clear to find, increasing the opportunity for people to contact you.
Use keywords – If people are searching for a particular product or service that you offer then they will use keywords to search for it. Make sure that your profile includes keywords that will drive people to you. You can find free keywords tools such as Google Adwords to help with this. Ensure that your job title is specific to your product/service. If you just put ‘Director’ for example, it won’t help people find you as effectively as using ‘Director of DK Electrical Contractors’ for example.
Add all of your skills – LinkedIn allows you to add up to 50 skills and rather than working as a ‘jack of all trades, master of none’, adding all 50 will enable more people to endorse you for all of the skills you list.
Join and interact with relevant groups/networks – Increase your network by joining groups that are relevant to your profession and add useful content. There are lots of discussions that you can add real value to and people will see you as an expert in the field if you can provide useful information.
Regularly update your profile – If you regularly update your profile, even with just a few tweaks, it will improve your SEO ranking.