No one is debating the huge impact that social media has had on businesses in the last decade or so, and today's businesses need to make their social media strategy at the top of their list.
With so many sources and outlets out there, it is hard for smaller businesses to stand out from the crowd. With social media, your business can get the exposure it needs without crossing over into the dreaded offline marketing territory. If you're not putting together a strategy today, your business is missing out on opportunities that are being gobbled up every day.
The question is: what does your social media strategy look like?
Being on social media isn't enough anymore, and you can't just post links to your site or blog. That's just being a spammer. Those days are gone. Social media is all about building relationships with your customers and providing targeted solutions to each individual person.
Here are just a few things you need to know:
Be bold, be genuine, and make sure your engagement is reciprocal. Your customers want to chat with you, and they want to hear every detail about your business.
People naturally trust people they already know. If you're connecting with them on social media, then chances are they already trust you online. Build that trust with the right content, and make sure you're always giving them what they need without being too pushy.
A great way to build trust is to use their preferred chat platforms, such as WhatsApp and Facebook Messenger. Using an all-in-one platform such as JivoChat to manage your conversations is a great option here.
Why are you on social media? What is your goal? If you can't put your finger on it quickly, then you have a problem. Are you there to sell yourself? Or are you there to build an online and offline community for your business?
You should be able to tailor every aspect of your social media platform to answer these questions.
Understand that social media changes every year, so stay current on what's trending and set yourselves up for success. Always remember to keep an eye on the major platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok. These are the biggies that everyone is using today.
Social media changes fairly quickly and is constantly evolving. Every year there are new terms and new ideas that pop up without warning. It's important to stay ahead of the curve and keep up with those trends because staying on top of things will ensure you can integrate new ideas into your overall social media strategy for maximum effectiveness.
Be strategic about your social channels; if you're going to be on every channel, you have to do it right and build out your strategy with both business and marketing professionals.
Social Media can be brilliant for businesses, but if you haven't got a strong strategy, it can be like running on a treadmill and going nowhere. Everything keeps running in the same direction and the results are a waste of time and money.
If you're not sure where to start, maybe it's time to ask some questions about influencers in your industry. You want to get advice from people who are already succeeding at what you want to do.
Even if you don't have something ready yet, it's not too late to set some goals. Creating a goal helps to create actionable steps that you can use as a checklist of how you are doing with reaching your goals.
Don't ignore the data. Try to collect analytics and make sense of it so that you can see what's working and what isn't. To keep things simple, try creating a spreadsheet that helps you track all the important stats of your social media efforts and review them on a regular basis to stay on track.
Set up SEO for each of your social media channels so that you can track engagement and see where people are coming from when they land on your profile and pages. With a good SEO plan, you can not only gain more traction, but you can also find out how to interact with your customers better.
Social media is a great place for you to receive feedback from your customers about what they like and don't like about your business, so make sure that you are listening to the conversations and engaging with them there too. This way, you'll be able to get the feedback that you need to make sure that your company stays relevant in today's marketplace.
Don't forget that email is an important part of social media marketing as well and that you need to use it in combination with your social media efforts to maximize your reach and effectiveness.
Use email marketing to create a brand that stands out from the rest. Your customers will begin to trust you when they see the same email in their inbox every week, and they'll start expecting similar content and attention from you on a regular basis.
Make sure that you're getting results from your emails, though, or else your subscribers will start asking why they're receiving emails from you and what the point is? In order to stay ahead of the game, make sure that there's a clear call-to-action in each of your messages so that people know what to do next.
Great content is one of the best ways to engage with your customers and keep them coming back. Providing valuable information is the best way to build your authority and influence, so what better way is there to do that than with social media?
Having a page or blog that provides value to your customers will help to build their trust in you. Making sure that you're providing solid content regularly helps you gain more organic shares on each of your posts, which will let people know about what you do without any effort on their part.