6 Rules for Writing Engaging Articles (Even When You Suck at Writing)

Rules for Writing Engaging Articles

Let’s face it, not all of us are lucky enough to have a way with words. Yet when it comes to coming up with compelling, engaging content, lots of people have to climb this hill more often than they’d like. Often with varying levels of success.

Because of this, it’s a good idea to have an easy-to-follow formula for ensuring that the articles you create are engaging. So here are a few rules that will turn you from a reluctant typist into a veritable wordsmith.

Harness the power of artificial intelligence

Is the volume of writing you need to pump out too much to take? Do you struggle to get started on engaging articles? Consider utilizing an AI writer.

With the help of modern AI copywriting tools, it’s possible to conjure up credible, unique content in seconds. Whatever the topic or the formatting requirements, an AI copywriter can cope with your needs.

Obviously, you’ll still need to do some tweaking to ensure the output is comprehensible and relevant. However, often this is easy to do for your audience. Today, using an AI copywriting tool is a no-brainer, especially if you’re not exactly Shakespeare yourself.

Get the formatting right and the rest will follow

Structuring your articles before you write them is helpful. Come up with a great headline of 15 words or less, then lay out a handful of subheadings. These will create the framework for the content. Thus, you’ll find that it’s much easier to cross the finish line.

By thinking about formatting at this stage, you’ll significantly improve the readability of your engaging articles. Rather than being faced with a block of uninterrupted text, users will be able to digest the information more easily if it is compartmentalized with subheadings.

Add lists for even greater levels of engagement

In the right context, a list can work wonders to overhaul an otherwise drab or overly dense article. It lets readers scan and parse the main points or pieces of data you want to convey. It also lets you express yourself without needing to use full sentences.

Of course, the entire article doesn’t need to be listified to make a connection. Thus, it’s wise to be sparing with this particular trick.

Don’t forget your CTA

A call to action (CTA) can give purpose to a piece of content. Additionally, it can convince readers to click elsewhere on your site. Thus, moving them closer to converting to a sale or lead.

CTAs can work as plain text, but they’re even better if a link is embedded somewhere. And of course, it’s best to position this element at the end of the article. Though, you should also add other internal links earlier.

Work out what your target audience wants to read

The best writers are beholden to only themselves. However, for the rest of us, it’s wise to write with a specific audience in mind.

When it comes to composing engaging articles, relevance is everything. You don’t want to alienate specific groups of readers either by writing in a way that doesn’t gel with their expectations or values. Try to avoid covering topics that don’t interest them.

Aim for clarity & conciseness

Too many articles you’ll encounter online are prone to aimless meandering or burying the most important information a long way into the piece. If you want to write engaging articles, then it’s better to be clear and concise. Shorter sentences and attention-grabbing information should be a priority.

Most of all, don’t get disheartened if your articles aren’t all hits. Writing is a craft worth honing, and hard work will pay dividends eventually.

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